Steve Mann
Chief Marketing Officer at Axioma Inc, also Acting CMO for Adjuvi. Previously CMO of LexisNexis North America, Global Vice President at SAP, where he led SAP’s Social Media Strategy & Total Customer Experience efforts. Named to FierceCMO's Top 15 B2B CMO's to watch and one of the top 100 CMO’s on Twitter, Steve is the founder of AbleBrains, a unique agency which utilizes brain science to deliver digital marketing, social media and content and branding to build and scale businesses.
Appealing to Man & Beast: Neuromarketing Strategies
As a former neuroscientist, Neuromarketing is close to my heart. At its essence, its leveraging how consumers store, represent and respond to information about a product or service in their heads. And to do so in such a way as…
Don’t Focus Solely on Design
The passing of Steve Jobs, his subseqent biography and the recent HBR article on his management Photo credit: courtesy of Catapult Global principles has stoked tremendous interest in the importance of design in building great products and companies. Designing great products is a brilliant notion… hard to do but easy to see how effective it […]
Enterprise 2.0 and Employee Passion
A recent Gallup poll states that 71% of employees at US organizations are not engaged in their jobs. Oh man. What’s also fascinating about this poll is that highly educated and middle-aged workers are less likely to be engaged. So…
Ethnography & The Customer: Building a Compelling Brand
This post is dedicated to Molly Miller, my soon to be former VP of Customer Discovery & Innovation, whose passion for uncovering the needs of customers and developing innovations that meet those needs is unmatched. For those of you that don’t know what ethnography is, its the act of immersing yourself in the customer’s context […]
The Intersection of Marketing and User Experience
The pace of change in the online world is causing organizations to struggle to keep up with their online interactions with their customers. More and more of these interactions happen nowadays via the Interweb. While these digital interfaces serve consumers everywhere, the user experience these consumers have shapes how they view the brands in their lives. […]
Why Should Marketers Care About Creating and Marketing Terminology?
The EI’s have been discussing the importance of branding the term “cloud.” The actual question posed to the group was: Since everyone is “cloud” today curious to see how everyone views it in the market. Is it becoming passé or in the words of Gartner has it entered the “drought of disillusionment”? How important (or not) […]
Follow the EI blogs? Well Social Network With Us in Person! Oh, and Free Tix to Defrag…
The Enterprise Irregulars will be @ Defrag (Nov. 17-18 outside of Denver) this year, presenting a track on platform shifts. We have five, yup five free passes to Defrag to give away. But to get a free pass, ya gotta ask us a question. The five people who pose the most interesting, most thought- provoking […]
Can Marketo Give Marketers Some Cred?
Some of the EI’s took a briefing today from Jon Miller, Co-founder and VP of Marketing for Marketo. Jon briefed us on their new product – Revenue Cycle Explorer, which purports to be able to accurately analyze ROMI – your…
The Irregulars Are Coming! Enterprise Irregulars @Defrag
Many of you know us. We’re a rough confederation of bloggers, influencers, analysts, software executives, independent consultants, engineers, marketers, chief cook and bottle washers and the like who are passionate about the Enterprise Software space. Its not the only thing…
Léo Apotheker’s Ascension
Well there was a lot of jaw droppin over the announcement that Léo Apotheker is HP’s new CEO and that Ray Lane is joining the Board. Here’s all the analysis worth reading. It’s just that, well, hmmmm. I’m a Léo…
