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Steve Mann

Steve Mann

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Chief Marketing Officer at Axioma Inc, also Acting CMO for Adjuvi. Previously CMO of LexisNexis North America, Global Vice President at SAP, where he led SAP’s Social Media Strategy & Total Customer Experience efforts. Named to FierceCMO's Top 15 B2B CMO's to watch and one of the top 100 CMO’s on Twitter, Steve is the founder of AbleBrains, a unique agency which utilizes brain science to deliver digital marketing, social media and content and branding to build and scale businesses.

Appealing to Man & Beast: Neuromarketing Strategies

Appealing to Man & Beast: Neuromarketing Strategies

By Steve Mann on April 26, 2013

As a former neuroscientist, Neuromarketing is close to my heart. At its essence, its leveraging how consumers store, represent and respond to information about a product or service in their heads. And to do so in such a way as…

Posted in Business, Featured Posts | Tagged marketing | 1 Response

Don't Focus Solely on Design

Don’t Focus Solely on Design

By Steve Mann on July 16, 2012

The passing of Steve Jobs, his subseqent biography and the recent HBR article on his management Photo credit: courtesy of Catapult Global principles has stoked tremendous interest in the importance of design in building great products and companies.  Designing great products is a brilliant notion… hard to do but easy to see how effective it […]

Posted in Featured Posts, Technology / Software | Tagged design

Enterprise 2.0 and Employee Passion

Enterprise 2.0 and Employee Passion

By Steve Mann on July 11, 2012

A recent Gallup poll states that 71% of employees at US organizations are not engaged in their jobs. Oh man. What’s also fascinating about this poll is that highly educated and middle-aged workers are less likely to be engaged. So…

Posted in Trends & Concepts | Tagged Enterprise 2.0 | 2 Responses

Ethnography & The Customer: Building a Compelling Brand

Ethnography & The Customer: Building a Compelling Brand

By Steve Mann on June 20, 2012

This post is dedicated to Molly Miller, my soon to be former VP of Customer Discovery & Innovation,  whose passion for uncovering the needs of customers and developing innovations that meet those needs is unmatched. For those of you that don’t know what ethnography is, its the act of immersing yourself in the customer’s context […]

Posted in Business | Tagged brand, Customer Experience, customer service, Ethnography

The Intersection of Marketing and User Experience

The Intersection of Marketing and User Experience

By Steve Mann on August 31, 2011

The pace of change in the online world is causing organizations to struggle to keep up with their online interactions with their customers. More and more of these interactions happen nowadays via the Interweb.  While these digital interfaces serve consumers everywhere, the user experience these consumers have shapes how they view the brands in their lives.  […]

Posted in Business, Featured Posts | Tagged Customer Experience, design, iPad, marketing, TouchPad, User Experience | 1 Response

Why Should Marketers Care About Creating and Marketing Terminology?

Why Should Marketers Care About Creating and Marketing Terminology?

By Steve Mann on August 28, 2011

The EI’s have been discussing the importance of branding the term “cloud.”  The actual question posed to the group was: Since everyone is “cloud” today curious to see how everyone views it in the market.  Is it becoming passé or in the words of Gartner has it entered the “drought of disillusionment”?  How important (or not) […]

Posted in Business | Tagged apple, Cloud Computing, gartner, market, marketing

Follow the EI blogs?  Well Social Network With Us in Person! Oh, and Free Tix to Defrag...

Follow the EI blogs? Well Social Network With Us in Person! Oh, and Free Tix to Defrag…

By Steve Mann on November 1, 2010

The Enterprise Irregulars will be @ Defrag (Nov. 17-18 outside of Denver) this year, presenting a track on platform shifts.   We have five, yup five free passes to Defrag to give away.  But to get a free pass, ya gotta ask us a question.  The five people who pose the most interesting, most thought- provoking […]

Posted in Business | Tagged conferences, defragcon | 1 Response

Can Marketo Give Marketers Some Cred?

Can Marketo Give Marketers Some Cred?

By Steve Mann on October 12, 2010

Some of the EI’s took a briefing today from Jon Miller, Co-founder and VP of Marketing for Marketo. Jon briefed us on their new product – Revenue Cycle Explorer, which purports to be able to accurately analyze ROMI – your…

Posted in Business | Tagged analytics, Eloqua, marketing, Marketo | 1 Response

The Irregulars Are Coming! Enterprise Irregulars @Defrag

The Irregulars Are Coming! Enterprise Irregulars @Defrag

By Steve Mann on October 4, 2010

Many of you know us. We’re a rough confederation of bloggers, influencers, analysts, software executives, independent consultants, engineers, marketers, chief cook and bottle washers and the like who are passionate about the Enterprise Software space. Its not the only thing…

Posted in Trends & Concepts | Tagged enterprise software | 1 Response

Léo Apotheker's Ascension

Léo Apotheker’s Ascension

By Steve Mann on October 1, 2010

Well there was a lot of jaw droppin over the announcement that Léo Apotheker is HP’s new CEO and that Ray Lane is joining the Board. Here’s all the analysis worth reading. It’s just that, well, hmmmm. I’m a Léo…

Posted in Business | Tagged CA, CEO, enterprise software, Hewlett-Packard, hp, ibm, Léo Apotheker, Mark Hurd, Ray Lane, SAHP, sap

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