By Dave Kellogg on December 3, 2020
Decades ago I had the pleasure of watching a branding video, created by a San Francisco ad agency, narrated by an advertising executive with a familiar voice who’d narrated scores of commercials [1]. It was, I believe, entitled Staying in Character and while I’ve searched the internet for it many times over the years — […]
Posted in Business, Startup Lessons | Tagged advertising, branding, character, Integrity, marketing, staying in character
By Jason M. Lemkin on December 2, 2020
So this 5 Interesting Learnings post is a bit bittersweet. We’ve recently checked in with a bunch of our Cloud and SaaS favorites as they cross $1B in ARR: 5 Interesting Learnings from Zendesk. As It Crosses $1B in ARR 5 Interesting Learnings from HubSpot as It Approaches $1 Billion in ARR 5 Interesting Learnings […]
Posted in Business, Featured Posts, Startup Lessons | Tagged Blog Posts, scale
By Dave Kellogg on December 2, 2020
Back in the day I was taught that marketers do three things, memorized via the acronym STP: segment, target, position. Divide the audience into different segments. For example, dividing consumers by demographics or dividing businesses by size or industry. Select the segments that the company wishes to target for its marketing. For example, choosing small […]
Posted in Business, Featured Posts, Startup Lessons | Tagged advertising, demandgen, events, leadgen, marketing, positioning, pr, SaaS, segmentation, startups, STP, targeting
By Louis Columbus on November 3, 2020
Bottom Line: Flint Brenton’s vision for the future of Centrify and cybersecurity, in general, prioritizes the need for privileged access management to become core to the multi-cloud architectures and DevOps environments he sees pervading customers’ enterprises today. Every new cybersecurity company CEO is writing their vision of the future by their decisions and the priorities […]
Posted in Business, Featured Posts, Startup Lessons, Technology / Software, Trends & Concepts | Tagged Centrify, Centrify CEO Flint Brenton, Cybersecurity in a COVID-19 World, Cybersecurity strategy, DevOps, Louis Columbus' blog, microservices, Privileged Access Management
By Dave Kellogg on May 19, 2020
One of the hardest things about running startups is you’re never sure who to listen to. Your board members own big stakes in the company, but that doesn’t automatically align them with you. Your late-stage investors want low multiples on big numbers. Your early-stage investors want big multiples on small numbers. And they have their […]
Posted in Startup Lessons | Tagged Advisors, advisory boards, Leadership, Management, startups, Uncategorized
By Dave Kellogg on May 18, 2020
Many moons ago when I was young product marketing manager, I heard a new VP of Marketing speak at a marketing all-hands meeting. He spoke with a kiwi accent and his name was Chris Greendale. What he said were six words that changed my career: Marketing exists to make sales easier While this has clearly […]
Posted in Business, Startup Lessons | Tagged Management, marketing, marketing mission, marketing police, mission, sales, sales marketing alignment, startups
By Louis Columbus on April 22, 2020
Bottom Line: Existing approaches to securing IT infrastructure are proving unreliable as social engineering and breach attempts succeed in misdirecting human responses to cyber threats, accentuating the need for machines to protect themselves. Any nations’ digital infrastructure and the businesses it supports are its most vital technology resources, as the COVID-19 pandemic makes clear. Cybercriminal […]
Posted in Business, Featured Posts, Startup Lessons, Technology / Software, Trends & Concepts | Tagged Centrify, COVID-19 cyberattacks, Cyberattacks, cybersecurity, Louis Columbus' blog, National Cyber Security Centre (NCSC), NIST Zero Trust Special Publication 800-207, United States Department of Homeland Security (DHS), Zero Trust Security
By R "Ray" Wang on March 22, 2020
Cognitive Apps Power The Future Of Autonomous Enterprises Cognitive applications run mission-critical business systems in a continuous, self-driving, self-learning, auto-compliant, self-securing, and self-healing approach. These AI driven systems intelligently automate transactional systems and processes such as campaign to lead, order to cash, procure to pay, incident to resolution, concept to market, and hire to retire. […]
Posted in Business, Featured Posts, Startup Lessons, Technology / Software, Trends & Concepts | Tagged 2020, Aera Technology, AI, Apps Strategy, Artificial intelligence, Auditoria.ai, autonomous decade, autonomous enterprises, C-Suite, CDO, CEO, CFO, Chief Collaboration Officer, Chief Creative Officer, Chief Customer Officer, Chief Data Officer, Chief Digital Officer, Chief executive officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Information Security Officer, Chief Innovation Officer, Chief Marketing Officer, Chief People Officer, Chief procurement officer, Chief Revenue Officer, Chief Sales Officer, Chief Security Officer, Chief Service Officer, Chief Technology Officer, CHRO, CIO, CISO, Cloud, Cloud Computing, CMO, cognitive apps, Cognitive Computing, cognitive reckoning, Constellation Research, COO, CTO, CXO, Data Driven, data driven digital network, digital, Digital Business, Digital Transformation, Docker, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, GANS, google, Infosys Live Enterprise, IT budgets, it Services, IT services firms, IT Strategy, Monday's Musings, neural networks, R "Ray" Wang;, Research Report, Royole, rwang0, Software Insider, SoftwareInsider, vendor strategy
By R "Ray" Wang on March 7, 2020
Data In Early Case Fatality Rates Are Naturally Biased To Show Massive Fatality While there’s nothing wrong with an abundance of caution for high case fatality rates we are seeing for the COVID-19 coronavirus, the data is not accurate. We keep hearing 3.5% or 4% of the population is going to die. Why is the […]
Posted in Business, Featured Posts, Startup Lessons, Technology / Software, Trends & Concepts | Tagged 2020, Artificial intelligence, B2B, B2C, best practices, big tech, CDO, CEO, change agents, Chief Customer Officer, Chief Data Officer, Chief Digital Officer, Chief executive officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Information Security Officer, Chief Innovation Officer, Chief Marketing Officer, Chief People Officer, Chief procurement officer, Chief Revenue Officer, Chief Sales Officer, Chief Security Officer, Chief Service Officer, Chief Technology Officer, CIO, CMO, Constellation Research, COO, Coronavirus, COVID-19, Crisis Communications, CTO, enterprise, enterprise applications, enterprise apps, enterprise software, events, Future of 2020, global pandemic, Health and Safety, Marketing Automation, open vs closed, personalization at scale, Privacy, Privacy Rights, property right, public health, R "Ray" Wang;, rwang0, Social injustice, Software Insider, SoftwareInsider, US vs China, vendor strategy, World Economic Forum
By Dave Kellogg on March 3, 2020
Enterprise SaaS and retailers have more in common than you might think. Let’s think about retailers for a minute. Retailers drive growth in two ways: They open new stores They increase sales at existing stores Opening new stores is great, but it’s an expensive way to drive new sales and requires a lot of up-front […]
Posted in Startup Lessons | Tagged ARR, Metrics, sales, sales productivity, salesops, same-rep sales