The Brains Behind Digital Marketing
Although a lapsed neuroscientist, I do a lot of thinking about how to elicit the right response in a consumer’s mind from the marketing strategies I create. Engaging with the non-conscious part of us is what is critically important for great marketing. Do you need some convincing? Well, consider this: Would you buy wine based […]
Quick Thoughts on A/B Testing for Boostrappers
First thing is, if you’re not A/B testing, you’re missing out. It’s an absolutely essential tool for marketers. It’s completely free and easy too, thanks to tools like Google’s Website Optimizer. Second thing: most of what you test will fail! Yeah, pretty crazy, huh? It’s true. I keep an agile backlog (fancy way of saying […]
