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A/B testing

The Brains Behind Digital Marketing

The Brains Behind Digital Marketing

By Steve Mann on June 24, 2015

Although a lapsed neuroscientist, I do a lot of thinking about how to elicit the right response in a consumer’s mind from the marketing strategies I create. Engaging with the non-conscious part of us is what is critically important for great marketing. Do you need some convincing? Well, consider this: Would you buy wine based […]

Posted in Featured Posts, Trends & Concepts | Tagged A/B testing, Business Insights, CMO, digital marketing, gamification, marketing, NeuroMarketing, SAP SCN

Image credit: CrodwSpring

Quick Thoughts on A/B Testing for Boostrappers

By Bob Warfield on February 22, 2011

First thing is, if you’re not A/B testing, you’re missing out.  It’s an absolutely essential tool for marketers.  It’s completely free and easy too, thanks to tools like Google’s Website Optimizer. Second thing: most of what you test will fail! Yeah, pretty crazy, huh?  It’s true.  I keep an agile backlog (fancy way of saying […]

Posted in Featured Posts, Technology / Software | Tagged A/B testing, google, Google Website Optimizer, Landing page, marketing, Netflix, testing

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