By R "Ray" Wang on January 16, 2019
Apply the Account Categorization Framework to Succeed in Account-Based Strategies An account-based strategy model needs to focus on re-establishing relationships. With a very-well-defined list of business-to-business contacts, the go-to-market strategy requires a disciplined approach to re-engage with customers. Unfortunately, most field organizations are saddled with tech-laden complexity. Constellation Research suggests that clients put human relationships […]
Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged account based strategy, account categorization framework, Apps Strategy, best practices, Business Transformation, C-Suite, CDO, CEO, CFO, Chief Collaboration Officer, Chief Creative Officer, Chief Customer Officer, Chief Data Officer, Chief Digital Officer, Chief executive officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Information Security Officer, Chief Innovation Officer, Chief Marketing Officer, Chief People Officer, Chief procurement officer, Chief Revenue Officer, Chief Sales Officer, Chief Security Officer, Chief Service Officer, Chief Technology Officer, CHRO, CIO, CMO, Constellation Research, COO, CRM, Digital Business, Digital Disruption, digital marketing, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, experience management, growth, innovation, jump start growth, Leadership, R “Ray” Wang;, Research Report, rwang0, sales, sales effectiveness, sales strategies, Software Insider, SoftwareInsider, trends, vendor strategy
