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Trends: The Battle For CMO Mind Share

Trends: The Battle For CMO Mind Share

By R "Ray" Wang on August 2, 2012

Marketing and Advertising Budgets Are The New Land Grab Constellation Research, Inc. predicts that the global advertising market (paid search, display, and classified) will hit $125B by 2015.   While IT budgets continue to stay flat, marketing budgets are up.  Warc’s recent Global Marketing Index (GMI) entered positive territory in March 2012.  Consequently, the heat […]

Posted in Business, Featured Posts | Tagged $KANA, acquisition, acquisitions, adobe, analytics, Apps Strategy, B2B, B2C, best of breed, best practices, BI, Big Data, BigData, brand monitoring, Business Analytics, business intelligence, Business process, business process outsourcing, Chief Customer Officer, Chief information officer, Chief Marketing Officer, CIO, CMO, CoIT, Constellation Research, Consumerization of IT, CRM, CustExp, customer engagement, Customer Experience, customer relationship management, CXP, Dell, Digital Marketing Transformation, disruptive, disruptive technologies, Disruptive technology, Eloqua, engagement, Engagement Apps, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, From Transaction To Engagement, google, HubSpot, IT budgets, marketing, marketing agencies, Marketing Automation, Marketo, mergers, Mergers And Acquisitions, oracle, R "Ray" Wang;, rwang0, sales, sales force automation, salesforce.com, SAS, SAS Institute, social analytics, social business, Social Business Software, Social CRM, social marketing insights, socialytics, Software Insider, SoftwareInsider, Unica, user strategy, vendor strategy

Enterprise Headlines and Highlights, 2012-07-06

Enterprise Headlines and Highlights, 2012-07-06

By Dennis Moore on July 6, 2012

Highlights of enterprise software and solutions news from the past week: Dell is buying Quest Software.  The “Toad” company. Oracle loses another court case, this one involving resale (in the EU) of “used” software downloaded over the Internet.  This could have wide-ranging impact on all digital media, not just software. There are still a lot […]

Posted in Business, Technology / Software, Trends & Concepts | Tagged .NET, 10gen, ABAP, adobe, Amazon, android, Apache, apple, Ariba, Big Data, Cassandra, citrix, Cloud, Cloudera, Dell, google, hadoop, HANA, Hitachi, Hortonworks, ibm, Infor, Informatica, IT, Java, jobs, Linux, Lucene, MapR, microsoft, MongoDB, netsuite, Open source, oracle, Patent, Quest, Red Hat, RIM, samsung, sap, Solr, Sybase, tablet, Tibco, Twitter, VMware, workday, Yahoo

Enterprise Headlines and Highlights, 2012-06-24

Enterprise Headlines and Highlights, 2012-06-24

By Dennis Moore on June 24, 2012

Highlights of enterprise software and solutions news from the past two weeks. Oracle America sales head leaves after trashtalking Mark Hurd and HP online.  Larry buys Lanai.  Oracle wins nothing in lawsuit vs Google.  Oracle’s results fail to impress. BTW, @larryellison still has just one tweet … Enterprise 2.0 Gets Down to Business (SAP) “I […]

Posted in Business | Tagged adobe, AOL, apple, Facebook, google, hadoop, HANA, hp, ibm, Informatica, Lanai, Linux, Mark Hurd, microsoft, news, Nokia, nVidia, opensource, oracle, salesforce.com, sap, workday, yammer

On Adobe’s recent repositioning

On Adobe’s recent repositioning

By James Governor on December 8, 2011

I have long argued Adobe needed to shit or get off the pot when it comes to the Enterprise business. Well – it recently decided to get off the pot. Adobe has decided that it can’t make a broad-based enterprise platform play, and has refocused instead on two core markets it feels it can perform […]

Posted in Technology / Software | Tagged adobe, developer relations, flash, HTML

Flash:  Misunderstood by Adobe, Apple, the Haters, and the Press

Flash: Misunderstood by Adobe, Apple, the Haters, and the Press

By Bob Warfield on November 15, 2011

Seldom have I seen a technology so widely adopted yet so poorly understood, so polarized between haters and fanboys, and so indifferently managed by its owners.  It may have many other problems, but Flash’s worst problem is how widely it is misunderstood by key parties. Flash is Misunderstood by Adobe Adobe misunderstands not just Flash, […]

Posted in Featured Posts, Technology / Software | Tagged adobe, apple, flash, SaaS | 6 Responses

Monday’s Musings: A Working Vendor Landscape For Social Business

Monday’s Musings: A Working Vendor Landscape For Social Business

By R "Ray" Wang on August 15, 2011

Confusion Persists In The Social Business Market As with any new disruptive technology, the social business solution landscape faces a dynamic, confusing, and converging market. As vendors seek to grab mind share and market share, customers and prospects remain confused as to what are the right business problems to address with social business. However, rampant […]

Posted in Business, Featured Posts, Technology / Software | Tagged adobe, Adobe Omniture, Angel, Apps Strategy, Art Technology Group, ATG, Attensity, Attensity Group, Avaya, Bazaarvoice, broadvision, Broadvision Clearvale, CEO, CIO, Cisco, Cisco Quad, Clearvale, CMO, collaboration, collaboration software, community platforms, Consumerization of IT, CRM, customer engagement, customer experience management, customer service, disruptive, disruptive technologies, Disruptive technology, e20, e2conf, early adopters, early adoptions, early movers, eGain, Endeca, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise collaboration, enterprise software, enterprise strategy, Facebook, Genesys, Get Satisfaction, getsatisfaction, google, GooglePlus, ibm, IBM Connections, IBM Lotus, ibm software group, INgage Networks, Jive, Jive Software, KickApps, lithium, Lithium Technologies, microsoft, Microsoft Lync, Microsoft SharePoint, middleware, middleware platforms, Monday's Musings, Monday’s Musings, Moxie, Mzinga, NewsGator, Omniture, oracle, Oracle ATG, Oracle Beehive, R “Ray” Wang;, R "Ray" Wang;, RightNow, RightNow Technologies, rwang0, Saba, Salesforce Chatter, salesforce.com, sap, SAP Streamworks, SCRM, sharepoint, social business, Social Business Software, social commerce, Social CRM, Social Media, social middleware, social service, social support, social technologies, Socialcast, socialtext, Teleperformance, tibbr, Tibco, Tibco Tibbr, VMware, VMware SocialCast, west, yammer | 2 Responses

Adobe Inks EchoSign Acquisition and Also Acquires Patent Infringement Suit Courtesy of RPost

Adobe Inks EchoSign Acquisition and Also Acquires Patent Infringement Suit Courtesy of RPost

By Jason Busch on July 21, 2011

Earlier this week, the signature — digital signature, to be more specific — world saw the greatest excitement seen since John Hancock put his infamous pen and ink to the Declaration of Independence. In a matter of days, Adobe an…

Posted in Featured Posts, Technology / Software | Tagged adobe, Digital signature, echosign, Lawsuit, Patent infringement, Rpost

Why Adobe is Losing the Hearts and Minds of Developers

Why Adobe is Losing the Hearts and Minds of Developers

By Bob Warfield on July 13, 2011

I’m annoyed today.  That’s my problem not yours, but hopefully you will at least find my story interesting, amusing, or perhaps a cautionary tale depending on the business you’re in.  If not, there’s a lot else happening on the Internet, most of it probably more interesting.  If you like a good rant, read on… It’s […]

Posted in Business, Featured Posts | Tagged adobe, Adobe Systems, marketing | 2 Responses

OSGi at Adobe: New School technology

OSGi at Adobe: New School technology

By James Governor on June 15, 2011

Tweet [insert image here. i need to find a good one ] i am at an Adobe event in San Jose for the analyst unveiling of the company’s Customer Experience Management platform and strategy. Rather than focusing on CEM for this post, which I talked to indepth already here, I thought I would nerd out […]

Posted in Technology / Software | Tagged adobe, Day, developers, OSGi

Executive Profiles: Disruptive Tech Leaders In Social Business And Cloud Computing

Executive Profiles: Disruptive Tech Leaders In Social Business And Cloud Computing

By R "Ray" Wang on May 29, 2011

Executive Profile Series Delivers The Inside View On Disruptive Technologies Starting this week, we’ll be kicking off an on-going series of interviews with the people behind the technologies in Cloud Computing and Social Business.  The interviews should provide insightful points of view from a customer, industry, and vendor perspective.  The transcript of the 30 minute […]

Posted in Business | Tagged aaron levie, Adam Rogers, adobe, Adobe Systems, Alan F. Nugent, Alcatel-Lucent, Alistair Rennie, Aneel Bhusri, Attensity Group, Bill Jacarsuo, Bob Kelly, Box.net, Brad Smith, BunchBall, Charlie Isaacs, Clarabridge, Cloud, Cloud Computing, Danile Debow, David Bankston, David Sacks, disruptive, disruptive technologies, Disruptive technology, Ed Van Siclen, Eugene Lee, Executive Profiles, Gaurav Dhillon, Get Satisfaction, Greg Gianforte, hootsuite, Ian Hersey, ibm, INgage Networks, Intuit, Jive Software, Lithium Technologies, loic le meur, Lyle Fong, Marcel LeBrun, Michael Ni, microsoft, Moxie Software, Mzinga, netsuite, Parker Harris, Pervasive Software, Peter Lorenz, R “Ray” Wang;, R "Ray" Wang;, Radian6, Rajat Paharia, Ram Menon, Randy Guard, RightNow, RightNow Technologies, Rob Howard, Rob Tarkoff, rwang0, Ryan Holmes, Rypple, salesforce.com, sap, SAP AG, SAS Institute, seesmic, Sid Banerjee, SnapLogic, social business, Social Business Software, socialtext, Telligent, TIBCO Software, Tien Tzuo, Tom Kelly, Tony Zingale, Ultimate Software, vendor strategy, Verafirma, Wendy Lea, workday, yammer, Zach Nelson, Zuora | 1 Response

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