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Monday’s Musings: Avoiding Failure In Social CRM Projects Requires Ecosystem Coordination

Monday’s Musings: Avoiding Failure In Social CRM Projects Requires Ecosystem Coordination

By R "Ray" Wang on March 15, 2010

Recent Conversations With Executives Confirm Demand For Social CRM Good news! Organizations see an opportunity to tap into the proliferation of social networking channels for their CRM initiatives.  Speaking with 23 business leaders over the past 10 days, it became obvious that Social CRM initiatives were top of mind for a few reasons: Pressure from […]

Posted in Technology / Software | Tagged advertising agencies, Apps Strategy, best practices, business process transformation, Change Management, eCommer, ECommerce, enteprise apps, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, marketing agencies, Monday's Musings, SCRM, Social CRM, vendor strategy

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