Silly Rabbits: Google is for Spam not for Search
I’m watching with some interest the growing meme about Google passing on too much spam in the search results. Mathew Ingram does a good overview while claiming Google is on a collision course with Demand Media. He mentions: – Paul Kedrosky’s rant – Vivek Wadhwa, who says we desperately need a new and better Google – […]
Dell Knows My Facebook Friends!
Okay, this is just a little creepy. I’m sure I’m late to the party, but I just noticed this. I was looking at a Dell laptop, and suddenly a good friend’s name popped out at me. Seems he had clicked a Facebook “Like” button on the same product along with 646 others. Of course Dell […]
Why tech advertising needs fine print
Maybe I have been watching more TV recently, but tech vendors seem to be spending plenty on TV advertising – and I keep thinking as with pharmaceuticals, they need to spend at least 15 seconds on fine print. Like Verizon with its 4G LTE commercial below. The ad shows a man at a rural location. […]
Facebook: All Your Eyeballs Are Belong To Us!
Remember how we told you it was time to stop building microsites, think like a broadcaster and build channel? Well, big brands have been doing that very successfully. In fact, according to this article in AdAge, in many cases branded sites are being completely eclipsed by “owned” social media: “Coca-Cola, with its 10.7 million Facebook […]
Trying to fit Foursquare into a round hole
Catching up on some reading this weekend, I consumed this article from AdWeek with interest. It was essentially a litany of agency bitching that location-based service Foursquare didn’t have the tools, manpower or know-how to cater to their needs. “They’re not responsive and extremely hard to work with,” said a digital agency exec who asked […]
Only in California: Electronic License Plates May Turn Your Car Into a Billboard
Here’s proof that Governments’ creativity in finding new revenue sources is unlimited, reports The Merc: The California Legislature is considering a bill that would allow the state to begin researching the use of electronic license plates for vehicles. The move is intended as a moneymaker for a state facing a $19 billion deficit. The device […]
Promoted Tweets: Experiment Now!
Yesterday’s big news that Twitter is finally unveiling a revenue model has been greeted with a flood of digital ink. “Promoted Tweets“, or “paid placement” of advertiser’s content in user’s Twitter streams will work like this:
“Promoted Tweets… will show up when Twitter users search for keywords that the advertisers have bought to link to their […]
Promoted Tweets and the Next Ad Recovery
A lifetime ago I worked on an Eastern European telecom group’s IPO and one of my favorite slides in my deck was borrowed from Goldman Sachs to paint the picture of a Multimedia Cycle. Yes, I said multimedia, but right…
Click… Click … #FAIL. The Microsoft Dynamics Obstacle Course
I guess I should start theme days. Yesterday it was passwords, today it’s a picture is worth a thousand words. Well, this time it’s actually 4 images, but they tell the full story.. no comment required.
Ken Doctor’s 12 Trends of Newsonomics
Ken Doctor’s recent book, Newsonomics is a fine tour of the forces (a tour de force) transforming the news industry as we enters “the Digital News Decade.” Though the disruption has been underway for a dozen years and the crisis for the news industry crescendoed to a clamor in 2009, it is still too early […]
