ORCL Launches CEM
Oracle launched its customer experience push this week with an announcement by co-president Mark Hurd. The new direction begins to pull together the results of Oracle’s latest buying spree in which it purchased ATG for e-commerce, RightNow Technologies for customer service and other technologies for analytics in cyberspace. While Oracle will always draw skeptics the […]
News Analysis: Oracle Buys RightNow For $1.43B
The Acquisition Machine Heads To The Public Cloud Users gathered at the Customer Summit 2011 at the Broadmoor Hotel woke up to the shocking announcement that Oracle (NASDAQ: ORCL) announced a $1.43B acquisition of leading SMB CRM vendor RightNow Technologies (NASDAQ: RNOW) today. According to Thomas Kurian, “Oracle is moving aggressively to offer customers a […]
Monday’s Musings: A Working Vendor Landscape For Social Business
Confusion Persists In The Social Business Market As with any new disruptive technology, the social business solution landscape faces a dynamic, confusing, and converging market. As vendors seek to grab mind share and market share, customers and prospects remain confused as to what are the right business problems to address with social business. However, rampant […]
Oracle and ATG Redux
Image via Wikipedia One of the more interesting developments of the last week has been the announced acquisition of ATG (Art Technology Group) by Oracle Corporation. ATG is one of the leading suppliers of ecommerce solutions and Oracle liked their stuff well enough to plunk down a cool billion bucks for the logo. I thought […]
Oracle to Buy ATG
Image via Wikipedia Analysis The news is that Oracle is buying independent ecommerce software provider, ATG (Art Technology Group) of Cambridge, MA for $1 billion. I think it’s a good move for both companies. ATG is known as a premium provider of ecommerce solutions at a relatively affordable price with more pre-built solutions that its […]
