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augmented reality

iPad to Get Camera?

iPad to Get Camera?

By Bob Warfield on September 1, 2010

Wow.  An iPad with a camera would make a sweet augmented reality device.  Hold that bad boy up and pan it around so you can really see the AR display on a big screen. Apparently Jobs slipped today and may have inadvertently preannounced this feature. Lately, I’ve been looking at various jobs and asking myself, […]

Posted in Trends & Concepts | Tagged apple, augmented reality, Cloud, iPad, Web 2.0, Wireless

Augmented Reality. Will it ever become a part of the marketing technology mix?

Augmented Reality. Will it ever become a part of the marketing technology mix?

By Steve Mann on August 31, 2010

There was a lot of buzz about new visualization techniques back in 2009. About a year ago, Mashable posted on an Apple patent called Apple ID: [it] recognizes an object based on visuals (through the iPhone’s camera), a RFID reader or through GPS, and then fetches the data from related databases. I like to imagine […]

Posted in Featured Posts, Trends & Concepts | Tagged augmented reality, marketing, travel, Virtual reality, visualization, Web/Tech | 7 Responses

RWW Mobile Summit

RWW Mobile Summit

By Jeff Nolan on May 10, 2010

I went to the RWW Mobile Summit last Friday where in the true unconference style the attendees defined the agenda and developed the conference content at the day transpired. While moderate in size, it was evident in the session proposals that the people attending were mobile insiders with intimate knowledge of the challenges and opportunities […]

Posted in Trends & Concepts | Tagged augmented reality, Foursquare, iPhone, iPhone 3G, Justin.TV, mobile, mobile content, mobile data, RFID, RWW, World of Warcraft

Eye Tracking

Eye Tracking

By Jeff Nolan on March 25, 2010

I read the linked post below and the notion of eye tracking as a result of augmented reality products will result in a new advertising currency. The idea of eye tracking in advertising is not new, indeed eye tracking as a field of study is not new having first been credited to the work of […]

Posted in Trends & Concepts | Tagged advertising, augmented reality, Automobile, Eye tracking, OnStar, Privacy, research

20 RedMonk Predictions for 2010

20 RedMonk Predictions for 2010

By James Governor on December 16, 2009

I am sure many of you are already facing prediction fatigue, but I have to take my hat off to Jonny Bentwood, the very model of a modern AR/influencer man, for a. rounding up a bunch of analyst firm predictions for next year. b. helpfully editing three sets of redmonk predictions from Coté, Stephen, and […]

Posted in Featured Posts, Technology / Software | Tagged API, augmented reality, Business process, Cloud Computing, Data Administration, Database, google, hybrid cloud, predictions, programming language | 1 Response

New version of Eye on Earth site – more data, less visible!

New version of Eye on Earth site – more data, less visible!

By Tom Raftery on December 1, 2009

Photo credit Tom Raftery
We last wrote about the Eye on Earth site in July 2008. If you can’t remember that far back, a quick recap – Microsoft and the European Environmental Agency (EEA) signed a non-exclusive five year deal with a goal to “make environmental information more accessible to citizens in Europe”.
EyeOnEarth, the […]

Posted in Business | Tagged airwatch, augmented reality, Azure, eea, european environmental agency, eye on earth, eyeonearth, layar, microsoft, pollution, waterwatch | 1 Response

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