A car for the blind
In my new book in a chapter on interfaces I describe how the auto industry is years ahead of the software industry in non-keyboard, mouse driven user interfaces. Some of the haptic, audio and other interfaces have been adapted to a car for the blin…
Eye Tracking
I read the linked post below and the notion of eye tracking as a result of augmented reality products will result in a new advertising currency. The idea of eye tracking in advertising is not new, indeed eye tracking as a field of study is not new having first been credited to the work of […]
The Asian Auto Boom: Contrasting India and China
The first time I was in China, I was shocked at the level of interest there
in premium cars, often Western brands. Sure, there were the countless
knock-offs of older Western models, cheaply produced in China (my
favorite reminded me of the o…
