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Social Media Predictions for 2014

Social Media Predictions for 2014

By Dion Hinchcliffe on January 8, 2014

Even though spending on social media marketing is at an all-time high and continues to grow, there’s a good reason that the overall portion of the marketing budget dedicated to social channels remains comparatively small. Frankly, this is a bit surprising. It’s been nearly 10 years after social media arrived on the scene and today social media […]

Posted in Featured Posts, Trends & Concepts | Tagged Blog Post | 3 Responses

Today’s Community Manager Skills: Savvy in Engagement, Social Data, and Business

Today’s Community Manager Skills: Savvy in Engagement, Social Data, and Business

By Dion Hinchcliffe on September 6, 2013

Community Managers: The Hub of Social Business One of the questions I’m asked the most often about social business is about its key success factors. Specifically, what fundamentally makes a given enterprise social media effort likely to be successful? While the answers to this haven’t changed that much over the last couple of years, I’ve […]

Posted in Business, Featured Posts | Tagged Blog Post, community management, community manager, social business | 1 Response

Proactively Manage Your Social Assets To Outperform

Proactively Manage Your Social Assets To Outperform

By Dion Hinchcliffe on July 19, 2013

Repeatedly over the last few months I’ve encountered clients struggling with an important new problem: A vast and growing wealth of social assets. While we often talk about cultivating corporate social capital — in other words making sure we cultivate connections in social networks and over social media to the people and companies that matter […]

Posted in Featured Posts, Trends & Concepts | Tagged Blog Post | 6 Responses

Social Business By Design: A Year of Lessons Learned

Social Business By Design: A Year of Lessons Learned

By Dion Hinchcliffe on June 12, 2013

It’s hard to believe that it’s been a whole year since the management strategy book which Peter Kim and I wrote — Social Business By Design — hit the shelves in bookstores and online. At the time, we felt there was a distinct need in the marketplace for a clear-eyed assessment of what had been […]

Posted in Trends & Concepts | Tagged Blog Post, social business, Social Media | 2 Responses

Social Media Marketing Predictions for 2013 – Part 1

Social Media Marketing Predictions for 2013 – Part 1

By Dion Hinchcliffe on January 27, 2013

It was certainly an exciting year in social media for brands in 2012, with many intriguing industry developments. Given that the pace of innovation in social will only increase this year, what will 2013 hold for brand marketers as they seek to capitalize on today’s trends? From my discussions, I find that CMOs in particular […]

Posted in Featured Posts, Trends & Concepts | Tagged Blog Post | 3 Responses

Practical Measurement Methods for Social Media Marketing

Practical Measurement Methods for Social Media Marketing

By Dion Hinchcliffe on November 30, 2012

There’s a relatively new thing you can now say for sure about social media. Despite the sheer volume and variety of online conversation today, it can now be readily measured and analyzed in scale. With the advent of powerful new methods and tools for dissecting and making sense of the millions of conversations taking place […]

Posted in Featured Posts, Trends & Concepts | Tagged Blog Post | 1 Response

Six Strategies to Optimize Your Social Business Efforts

Six Strategies to Optimize Your Social Business Efforts

By Dion Hinchcliffe on November 2, 2012

Once an organization starts listening to and begins engaging in the social world in a meaningful way, then the many benefits of becoming a social business can be fully be explored. And exploration is the right word for it, because the amount of unknowns about how to best go about taking advantage of our profound, […]

Posted in Trends & Concepts | Tagged Blog Post

Transforming Noise into Signal: Isolating Social Business Results

Transforming Noise into Signal: Isolating Social Business Results

By Dion Hinchcliffe on October 30, 2012

One of the biggest obstacles I see that businesses engaging in social media have today is clearly understanding the effect their efforts — particularly in externally facing processes such as marketing — are actually having. There are a number of reasons for this and together they conspire to create an environment that leads to uncertainty […]

Posted in Featured Posts, Technology / Software | Tagged Blog Post | 1 Response

The Operations of a Social Business

The Operations of a Social Business

By Dion Hinchcliffe on October 17, 2012

Earlier this year I explored the structural aspects of social business so we could collectively get a sense of what our organizations need to look like in order to engage effectively in social media at scale. Overall, I was pleased that the feedback on this architectural view of social business was quite positive across the

Posted in Featured Posts, Trends & Concepts | Tagged Blog Post | 1 Response

Facebook as a Public Company: The Impact To Business

Facebook as a Public Company: The Impact To Business

By Dion Hinchcliffe on May 16, 2012

By this time next week, Facebook should have had its successful debut as a public company. With this highly anticipated event concluded, we’ll get a sense of the market’s true estimate of what the company is worth in terms of its long term prospects to create genuine value for investors. By all accounts, the IPO […]

Posted in Business, Featured Posts | Tagged Blog Post

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