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BlueKai

eXelate’s DMP

eXelate’s DMP

By Evangelos Simoudis on March 30, 2011

A few days ago eXelate (www.exelate.com), one of my portfolio companies, announced the latest release of its Data Management Platform (DMP).  A DMP is software that centralizes the management of online audience data.  It enables marketers to manage pixels, control data access and latency, package and segment data, gain insight into audience activity through the […]

Posted in Technology / Software | Tagged BlueKai, Data Management, eXelate, internet, Online advertising

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