Proximity Marketing
Proximity marketing or hyperlocal marketing as it’s sometimes called, is on the upsurge this year. The fact that the smartphone market continues to grow with ~1.3B shipments in 2014 WW, and a CAGR of near 10% through 2018 (based on the IDC Smartphone Tracker) is a part of that of course, but also the technology […]
The Internet of Things
In a world of smartphones, mifi mobile hot spots, wifi hot spots and broadband home Internet most of us live an always connected life. Smartphones are extending this connectivity around the world and into place where it would have taken…
