The State of Customer Science
Bluewolf, the consultancy that was founded to assist customers implementing and deploying Salesforce.com, has released its annual State of Salesforce report. The company started this practice a few years ago using MIT Sloan School of Management personnel to interview Salesforce customers and the methodology is tight. So what’s in the report? Just what you might […]
Oracle to buy Eloqua – the Broader Implications
Oracle announced its intention to purchase Eloqua for approximately $871 million (USD). Oracle, a purveyor of ERP application software, database software and computing hardware would acquire a firm that specializes in Marketing automation software. Eloqua traditionally competes with firms like Marketo, Pardot and others. From the experience of my firm’s clients, products in this space […]
Next-gen integrators automate how you buy IT
For a long while I thought that the old-school systems integrators led by Accenture, Deloitte, Cap Gemini and others would gradually give up market share to the up-and-coming cloud integrators and ultimately join forces with them through acquisitions and mergers. Yesterday’s news of the merger of Cloud Sherpas with GlobalOne is further evidence of the […]
How SaaS Helps Enterprises Effect Change
Listen to my conversation with Eric Berridge, CEO of Bluewolf, one of the pioneers of a new generation of professional services companies that specialize in software-as-a-service and cloud computing. In this podcast, learn what attracts large enterprises to SaaS, and find out why adopting SaaS can help change the culture of an organization and effect […]
