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brand

Where Do Brand And Omnichannel Deployment Intersect?

Where Do Brand And Omnichannel Deployment Intersect?

By Steve Mann on June 22, 2015

Today’s pace of change is causing many CMOs to struggle in the design of compelling customer interactions. As consumers demand more and more engaging omnichannel experiences, CMOs must add another arrow to their marketing quiver — the ability to deploy multiple and compelling channel-native experiences. While we’ve been creating digital channels for quite some time, […]

Posted in Featured Posts, Trends & Concepts | Tagged brand, Business Insights, CMO, Omnichannel

Event Report: Glassdoor Employer Branding Summit

Event Report: Glassdoor Employer Branding Summit

By R "Ray" Wang on September 15, 2014

  Employer Branding Comes of Age On September 12th, Glassdoor kicked off its Employer Branding Summit in San Francisco at the Hotel Nikko.  Social recruiting, employer branding, and talent acquisition pros gathered to hear how branding impacts the recruiting landscape.  Robert Hohman, CEO of Glassdoor welcomed the audience to set the stage (see Figure 1). […]

Posted in Business | Tagged #GDSummit, #hrtechconf, Apps Strategy, brand, branding, customer engagement, Customer Experience, employee branding, employer branding, engagement, Engagement Apps, enterprise, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, event report, future of work, Glassdoor, HR, HR Tech, Human Capital Management, Human resources, marketing, R "Ray" Wang;, rwang0, Smashfly, social recruiting, Software Insider, SoftwareInsider, talent acquisition, talent management, vendor strategy

A Social Branding Moment

A Social Branding Moment

By Denis Pombriant on October 18, 2013

A little while ago I wrote about New Coke and the time in the 1980’s when Coca-Cola tried to change its formula (without much prompting from customers).  As you may recall, especially if you were alive and drinking the stuff at the time, the customers didn’t much like it. They were miffed about the new […]

Posted in Trends & Concepts | Tagged brand, branding, Coca-Cola, Gillette Stadium, New Coke, social branding, Washington Redskins

The Rise of Social Media Advocacy

The Rise of Social Media Advocacy

By Dion Hinchcliffe on June 26, 2013

A funny thing happening on the way towards widespread adoption of social media marketing: The use of global social networks as traditional publishing — and hence brand marketing — platforms was rightly perceived as a fairly limited way to connect with and gain the trusted, meaningful engagement of customers and prospects. By now, everyone has […]

Posted in Featured Posts, Trends & Concepts | Tagged Advocacy, brand, Social Media

Event Report: CRM Evolution 2012 #CRME12

Event Report: CRM Evolution 2012 #CRME12

By R "Ray" Wang on August 14, 2012

CRM Continues To Evolve In A World Of Engagement The CRM industry’s major non-vendor customer focused event kicked off at the Marriott Marquis in New York from August 13th to 15th.  Conversations with prospects and practitioners at the event highlighted a few emerging trends: Shift from transaction to engagement. CRM traditionally focused mostly on the […]

Posted in Trends & Concepts | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, best of breed, best practices, brand, Business Analytics, Business process management, CCM, cdi, CEP, Change Management, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, Chief Service Officer, Cloud, Cloud Computing, cloud integration, Cloud options, CMO, complex event processing, Constellation Research, Consumer Tech, Consumerization of IT, Corporate Strategy, CRM, CRM Magazine, customer data integration, customer engagement, Customer Experience, customer experience management, Customer Hubs, customer relationship management, customer relationship management (CRM), customer service, customer service; -business, Customer Support, CXP, Engage, engagement, Engagement Apps, enterprise, enterprise applications, enterprise apps, event report, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider | 3 Responses

Ethnography & The Customer: Building a Compelling Brand

Ethnography & The Customer: Building a Compelling Brand

By Steve Mann on June 20, 2012

This post is dedicated to Molly Miller, my soon to be former VP of Customer Discovery & Innovation,  whose passion for uncovering the needs of customers and developing innovations that meet those needs is unmatched. For those of you that don’t know what ethnography is, its the act of immersing yourself in the customer’s context […]

Posted in Business | Tagged brand, Customer Experience, customer service, Ethnography

Tuesday’s Tip: Apply Maslow’s Hierarchy Of Needs To C-Level Business Strategy

Tuesday’s Tip: Apply Maslow’s Hierarchy Of Needs To C-Level Business Strategy

By R "Ray" Wang on December 27, 2011

Maslow’s Hierarchy Of Needs Provides Prioritization Of An Individual’s Needs In 1943, Abraham Maslow put forward his paper A Theory of Human Motivation. Eleven years later in 1954, Maslow went into detail on his hierarchy of needs in his book titled Motivation and Personality. The framework outlined five needs from the most fundamental or “deficiency […]

Posted in Featured Posts, Trends & Concepts | Tagged Apps Strategy, brand, business execs, Business Hiearchy of Needs, business strategy, C-Suite, CEO, CFO, Chief Collaboration Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief procurement officer, Chief Sales Officer, CIO, CMO, CoIT, COO, Corporate Strategy, CTO, enterprise strategy, innovation, Opearational Efficiency, R “Ray” Wang;, R "Ray" Wang;, Revenue Growth, rwang0, Strategic Differentiation, strategy | 2 Responses

Brands in Google Plus

Brands in Google Plus

By Ross Mayfield on July 11, 2011

Google+ has captured the imagination of marketers. So much imagination that Google responded early saying Plus for Businesses is on the way: “Right now we’re very much focused on optimizing for the consumer experience, but we have a great team…

Posted in Business | Tagged AdWords, brand, Facebook, google, Twitter | 1 Response

Video: Influencers to Brand Advocates

Video: Influencers to Brand Advocates

By Michael Fauscette on March 20, 2011

This week I was invited to participate in a panel hosted as a live event by BrightTalk and sponsored by Think Influence to discuss influence. I was joined on the panel by Don Bulmer, VP of Global Communications at SAP…

Posted in Trends & Concepts | Tagged advocates, best practices, brand, BrightTalk, influence, social business, social marketing, Social Media

Buying Influence

Buying Influence

By Jeff Nolan on October 7, 2010

Read this and found it really provocative. Despite this data, many marketers are on a seemingly relentless quest to beef up their own social network profiles and reach users with lots of friends and followers. In the Vocus-Solis study, 57% of respondents said they’d be willing to pay for an influencer to help them “drive […]

Posted in Trends & Concepts | Tagged brand, influencer, Internet marketing, marketing, Social Media, Social network, Thought leader, Uncategorized

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