Lessons from and for 21st Century Leaders
Last October, I had the honor of speaking at the 2012 Pivot Con, a conference hosted by my dear friend and key social influencer Brian Solis. This conference held annually, is an affordable laid-back event built around intellectual conversation, without some of the more recent attendant pretense of, say, TED. Its more of a social […]
Are you seriously saying that “engagement” is a meaningful business metric?
I love metrics that have meaning – not just counting, but stats and figures that actually demonstrate business value. The measure I love best in social media is ROI (and yes, Virginia, there is a social media ROI – so much so that we recently executed a campaign for a client that allowed us to […]
Book Review: End of Business as We Know It, Brian Solis
I NEVER write book reviews. NEVER. Until now. I decided that I REALLY wanted to write one because I found Brian Solis’ book, “The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution” not just compelling and interesting, not just a book by a dear friend, but a genuinely important […]
