Salesforce Acquiring Exact Target? Good Move (With A Question)
Ever since Salesforce launched a fully-working and functional version of Service Cloud (about three-four years ago) following the tiring attempts to build it itself for five or six years (which they later gave up to acquire Instranet – learning along the way that acquisitions work better than building-up) we have been waiting for something like […]
What the Launch of Social.com Shows Us
This week Salesforce announced the launch of Social.com – a social advertising solution that brings the power of Radian6 (R6) and Buddy Media (BM) (two acquisitions made by Salesforce in the past two years for over $1 Billion total that had been floundering looking for a purpose) into an innovative way to use Marketing 2.0 […]
Salesforce Social.com, So Not Like Mad Men
Announcements are flying around San Francisco like electrons around a Uranium nucleus. I am here for a few days as a guest of Oracle to receive a comprehensive briefing on the company’s products and directions (more on that soon) and if that was the only thing going on it would be substantial. But today, Salesforce […]
Analyzing Social Analytics
Social (media, technologies, applications) continues to penetrate the corporate world. To date the penetration has primarily been driven by the demand to take advantage of Facebook’s massive reach and enable companies to get closer to their customers. More recently, companies started taking similar advantage of Twitter, LinkedIn and Google+. The quick adoption of social by […]
Dreamforce Previews
My sources tell me that Salesforce.com will be handling its major Dreamforce announcements differently this year. Rather than letting us drinking from a fire hose at the event, they promise to tell us much of their news before hand so that they can spend the keynotes (I assume) drilling down into more of the substance […]
Social Market Consolidation – It’s Here
In case you haven’t been paying attention, the Social Media/Marketing marketspace is starting to consolidate – rapidly. What’s driving this consolidation is M&A activity by the large cap market leaders, most notably Salesforce.com who is apparently about to purchase Buddy Media for more than $800M. This follows Oracle’s just-announced $300M acquisition of Vitrue. Salesforce started […]
