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Business Development

‘Free’ Marketing & the power of Evangelism

‘Free’ Marketing & the power of Evangelism

By Chris Selland on February 25, 2011

If you haven’t already seen it, you need to read this post from Union Square Ventures founder Fred Wilson, and his thoughts on startup Marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy […]

Posted in Business, Featured Posts | Tagged Business Development, Communities, evangelism, Facebook, Fred Wilson, marketing, Social Media, social networking, startup marketing, startups, Twitter, Venture Capital

Does a picture paint a thousand words?

Does a picture paint a thousand words?

By David Terrar on January 22, 2010

I’ve been spending a lot of time in the last few weeks thinking about the basics of presentations combined with how you get the positioning and messaging for your product right.  To help I’ve been reading Jack Trout‘s In Search of the Obvious, a marketing book which is all about making sure you focus your […]

Posted in Featured Posts, Trends & Concepts | Tagged Business Development, marketing, media, sales, strategy, Wikipedia

Open APIs Mature Into a Next-Generation Business Model

Open APIs Mature Into a Next-Generation Business Model

By Dion Hinchcliffe on December 2, 2009

I’ve been bullish for several years now on the potential of using open APIs as a new channel to the online business world, in particular using them to scale up new business relationships quickly and cost-effectively. Internet technology has made this possible for for a decade or more, but it’s taken a while for awareness […]

Posted in Featured Posts, Technology / Software | Tagged API, B2B, Business Development, Business Models, Cloud Computing, cloud services, Enterprise Computing, Industry Trends, innovation, mashups, Network Security, Open APIs, Open Business Models, open supply chains, REST, salesforce, SOA, supply chain management, Twitter, Web 2.0, Web services, web services security, Web-Oriented Architecture (WOA) Tags: amazon

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