‘Free’ Marketing & the power of Evangelism
If you haven’t already seen it, you need to read this post from Union Square Ventures founder Fred Wilson, and his thoughts on startup Marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy […]
Does a picture paint a thousand words?
I’ve been spending a lot of time in the last few weeks thinking about the basics of presentations combined with how you get the positioning and messaging for your product right. To help I’ve been reading Jack Trout‘s In Search of the Obvious, a marketing book which is all about making sure you focus your […]
Open APIs Mature Into a Next-Generation Business Model
I’ve been bullish for several years now on the potential of using open APIs as a new channel to the online business world, in particular using them to scale up new business relationships quickly and cost-effectively. Internet technology has made this possible for for a decade or more, but it’s taken a while for awareness […]
