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CAC

The Customer Acquisition Cost (CAC) Ratio:  Another Subtle SaaS Metric

The Customer Acquisition Cost (CAC) Ratio: Another Subtle SaaS Metric

By Dave Kellogg on December 2, 2013

The software-as-a-service (SaaS) space is full of seemingly simple metrics that can quickly slip through your fingers when you try to grasp them.  For example, see Measuring SaaS Renewals Rates:  Way More Than Meets the Eye for a two-thousand-word post examining the many possible answers to the seemingly simple question, “what’s your renewal rate?” In this post, […]

Posted in Business, Featured Posts | Tagged CAC, Customer acquisition cost, enterprise software, finance, Metrics, SaaS, startups, Venture Capital

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