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case studies

Eating My Own SaaStr Dogfood: Why I Invested in RainforestQA

Eating My Own SaaStr Dogfood: Why I Invested in RainforestQA

By Jason M. Lemkin on February 19, 2015

To keep me honest (in this age of misremembering just which helicopter one was on), I want to continue our small series re: investments where I’ve put more that $1m into a SaaS company, and why I did it as examples of the SaaStr themes and learnings. My most recent investment here is a company called RainforestQA. […]

Posted in Business | Tagged case studies, Entrepreneurship, SaaS, SaaStr, startups

The Second-Timers:  Mark Organ, CEO/Founder of Influitive and Eloqua: “10 Hard-Won Lessons”

The Second-Timers: Mark Organ, CEO/Founder of Influitive and Eloqua: “10 Hard-Won Lessons”

By Jason M. Lemkin on January 8, 2015

We’ve had a lot of fun with our Second-Timers series, from successful SaaS CEOs who are now on their second SaaS company.  It started with our overview here, and since then, we’ve had Lessons Learned for The Second Time from Nick Mehta from Gainsight, Kris Duggan from Betterworks, and more. Up next is one of […]

Posted in Business | Tagged case studies, Entrepreneurship, SaaS, SaaStr, startups, The Journey

Box Will Hit $1 Billion In Revenues Before You Know It

Box Will Hit $1 Billion In Revenues Before You Know It

By Jason M. Lemkin on December 22, 2014

TechCrunch recently published a short post we did explaining why now, Box will clearly get to $1,000,000,000 in ARR, once it IPOs. There’s so much controversy around the space, and Box.   But for us SaaStr’s, its just an example of how recurring revenue models work at scale.  No matter what the product does, really. The […]

Posted in Business, Featured Posts | Tagged Box, BoxHQ, case studies, Complex sales, Entrepreneurship, In the News, SaaS, SaaStr, salesforce.com, SEC filing, software as a service, startups, The Journey

The Second-Timers:  Kris Duggan of Betterworks:  “This Time, I Generated Leads Before We Even Launched”

The Second-Timers: Kris Duggan of Betterworks: “This Time, I Generated Leads Before We Even Launched”

By Jason M. Lemkin on December 17, 2014

Our new Second Timers series has proven to be pretty popular on SaaStr.  You can see our first post on an overview of what the Second Timers are doing here, and a pretty epic post with Nick Mehta, CEO of Gainsight here, on what he’s doing even better this time as a second-time SaaS CEO. […]

Posted in Business | Tagged case studies, Entrepreneurship, SaaS, SaaStr, startups

How to Grow 25% Faster Than Plan in ’15: The Salesforce Live Video with SaaStr, Aaron Ross and Parker Conrad, CEO of Zenefits

How to Grow 25% Faster Than Plan in ’15: The Salesforce Live Video with SaaStr, Aaron Ross and Parker Conrad, CEO of Zenefits

By Jason M. Lemkin on December 16, 2014

The other day Aaron Ross (my co-author of the next volume of Predictable Revenue), Parker Conrad (CEO of Zenefits) and I had a ton of fun talking about Doing Even Better in ’15 on Salesforce Live. It’s very well produced and was a fun session.  You can check it out here or by clicking below if you […]

Posted in Business | Tagged Building a Sales Team, case studies, Entrepreneurship, SaaS, SaaStr, startups

You’ll Know in One Sales Cycle If Your VP Sales Won’t Work Out: Four Case Studies.

You’ll Know in One Sales Cycle If Your VP Sales Won’t Work Out: Four Case Studies.

By Jason M. Lemkin on December 9, 2014

Just about a year ago, we did a post that proved, at the time, to be somewhat controversial.  That in Just 30 Days, or at least, just one full sales cycle — you’ll know if your VP Sales isn’t going to work out. This isn’t intuitive, and is something I had to learn the hard way. […]

Posted in Business, Featured Posts | Tagged Building a Sales Team, case studies, Complex sales, echosign, Entrepreneurship, SaaS, SaaStr, software as a service, startups

Fracking for Value in the Enterprise

Fracking for Value in the Enterprise

By Susan Scrupski on November 8, 2012

This year in 2012, now that Jive customers are relatively comfortable working in this new way, Jive is pushing customers further and helping them discover the business value buried in their organization that can be extracted. It’s kind of like fracking in the bedrock of the enterprise for stored value.

Posted in Business, Featured Posts | Tagged 7Summits, 7SummitsAgency, BP Outsourcing, Business process, case studies, Jive, JiveWorld12, Jiveworld12 jive jw12, JW12, social business, TeleTech

Real Business Transformation

Real Business Transformation

By Michael Fauscette on April 27, 2012

I managed a few minutes out of my schedule last week to stop by the Yammer Tour event in San Francisco. I was in San Francisco doing a keynote for sugarCRM’s user event and luckily the events overlapped. As I…

Posted in Featured Posts, Technology / Software | Tagged case studies, collaboration, innovation, ROI, socbiz, value, yammer

More Serendipitous Social Upside Vignettes

More Serendipitous Social Upside Vignettes

By Susan Scrupski on November 1, 2011

Continuing with my series on unexpected windfalls and other business benefits realized from socialworking, here are two more examples.  I need to anonymize these to protect the member companies.  One is a large retailer, the other is a large life sciences multi-national. Social Delivers the Goods (and more) We’ve all had that experience when we […]

Posted in Featured Posts, Trends & Concepts | Tagged authenticity, Business Outcomes, business value, case studies, savings, social business, social software, transparency, Trends Research

Serendipity Happens… to Deliver Million$

Serendipity Happens… to Deliver Million$

By Susan Scrupski on October 3, 2011

As the world turns… social, expect to be surprised by the fruits of serendipity.  When large workforces embrace working socially, or as I love to call it – in “socialworking” mode, they discover new ways of solving problems and creating opportunities.  Insights are revealed in the fluid web of connections and sharing. We’ve seen a […]

Posted in Business, Featured Posts | Tagged adoption, Business process, case studies, Community, IBM Connections, Inventory, Lowes, Retail, social business

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