B2B Marketers Need To Get Real About Social Media and Customer Engagement
B2B marketers need to get more focused on how fast their prospects and customers are changing as a result of social media. It’s time to question long-held assumptions and look to social media as a means to connect with prospects and customers more effectively. Getting Beyond PDFs to see Prospects As People In 2013, its clear B2B prospects are already much more selective […]
Hubwoo and SAP Look Forward — Which Dog is Wagging Which Tail? (Part 2)
Please click here for the first post in this series.
One thing that is clear in looking at Hubwoo’s customer momentum around the SAP product set is how the vendor is benefiting from general SAP adoption trends in the broader source-to…
Learnings From Caterpillar — Procurement Strategy, Supply Risk Mitigation and Rising Order Volumes
Timothy Aeppel, who often covers the procurement and supply chain area for The Wall Street Journal, published an extremely informative piece this morning that details how Caterpillar, perhaps the ideal industrial bellwether company to consider as a t…
