Choice Model

Finally, A Choice Modeling Primer
By Steve Mann on July 8, 2010
I bet you didn’t know that Choice Modeling was initially a psychological theory on how people choose foods they want to eat. I bet you didn’t know that economists picked it up to predict the choices consumers would make for…
Posted in Trends & Concepts | Tagged BART, Choice Model, Choice Modelling, marketing science, transportation | 2 Responses