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closed loop marketing

Optimizing the Wrong Metric may be the root of All Evil in Marketing

Optimizing the Wrong Metric may be the root of All Evil in Marketing

By Bob Warfield on July 29, 2010

Bootstrappers have to figure out how to market via the web.  It’s the lowest cost, lowest friction, highest leverage medium available to get the word out.   And, it is the easiest place to collect metrics so your decision making can be informed rather than just seat of the pants.   But there are many dangers with […]

Posted in Business, Featured Posts | Tagged AdWords, bootstrappa, bootstrapping, closed loop marketing, Facebook, google, Google Analytics, marketing, StumbleUpon, Twitter

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