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Dreaming of the next generation of clouds

Dreaming of the next generation of clouds

By Vinnie Mirchandani on October 20, 2014

Dreamforce this week had an even more festive feel than ever. Pennant fever gripped the town as the Giants played October ball. The Beach Boys sounded as youthful as ever during Benioff’s keynote. The many school kids invited in the keynote audience and Hillary Clinton’s talk of babies provided an even more youthful and optimistic […]

Posted in Trends & Concepts | Tagged #df14, Beach Boys, Coca-Cola, Dreamforce, Hillary Clinton, kenandy, netsuite, salesforce.com, sap

Mozilla’s Diversity Problem

Mozilla’s Diversity Problem

By Jeff Nolan on April 9, 2014

The lynch mob mentality that put Mozilla’s CEO out of a job has been well covered and while shameful at every level, I didn’t expect to comment on how badly Mozilla stumbled on this… but here I am. What really got under my skin is the self-righteous indignation expressed by those calling for Eich’s ouster. […]

Posted in Trends & Concepts | Tagged Coca-Cola, Firefox, homophobia, Honeymaid, LGBT, Mozilla | 1 Response

A Social Branding Moment

A Social Branding Moment

By Denis Pombriant on October 18, 2013

A little while ago I wrote about New Coke and the time in the 1980’s when Coca-Cola tried to change its formula (without much prompting from customers).  As you may recall, especially if you were alive and drinking the stuff at the time, the customers didn’t much like it. They were miffed about the new […]

Posted in Trends & Concepts | Tagged brand, branding, Coca-Cola, Gillette Stadium, New Coke, social branding, Washington Redskins

Microsoft’s New Coke Moment

Microsoft’s New Coke Moment

By Denis Pombriant on May 31, 2013

Windows 8.1 is beginning to make the pre-release rounds with the influencers as this post by Ed Bott in ZDNet documents.  Version 8.1 brings me back to the 1990s and 1980s for various related reasons because it is not unlike what happened with Windows 3.0 when it was followed by version 3.1. In the Windows […]

Posted in Business, Featured Posts | Tagged Bill Gates, Coca-Cola, microsoft, Microsoft Windows, New Coke, Operating system, Start menu, Win8, Windows 3.0, Windows 8, windows 8.1 | 3 Responses

China Re-Starts Hacking Program

China Re-Starts Hacking Program

By Denis Pombriant on May 21, 2013

This is important.  According to a story in the New York Times  the Chinese Army is back in the business of hacking into American computer systems to steal intellectual property and government security secrets.  After a three month lull that coincided with a tongue lashing by the Obama administration the People’s Liberation Army (PLA) unit 61398 […]

Posted in Business, Featured Posts | Tagged China, china hacking, chinese hacking, Coca-Cola, hacking

Facebook: All Your Eyeballs Are Belong To Us!

Facebook: All Your Eyeballs Are Belong To Us!

By Maggie Fox on August 24, 2010

Remember how we told you it was time to stop building microsites, think like a broadcaster and build channel? Well, big brands have been doing that very successfully. In fact, according to this article in AdAge, in many cases branded sites are being completely eclipsed by “owned” social media: “Coca-Cola, with its 10.7 million Facebook […]

Posted in Trends & Concepts | Tagged advertising, Advertising Age, brand, Coca-Cola, eyeballs, Facebook, Social Media, Website

Will 2010 Be the Watershed Year for Media and Advertisers?

Will 2010 Be the Watershed Year for Media and Advertisers?

By Maggie Fox on January 4, 2010

Just before the holiday, Pepsi dropped a bombshell: they are cutting their Superbowl ads, instead spending $20 million on something called the Pepsi Refresh Project, a “social media” campaign that will hand out tens of millions of dollars to people who want to “refresh” their communities via good works. Of course, the social media universe […]

Posted in Business | Tagged advertising, Coca-Cola, pepsi, Pepsi Refresh Project, Social Media, Superbowl, Twitter

Coke: The Familiar Red Bottle Stays Red in China for a Reason

Coke: The Familiar Red Bottle Stays Red in China for a Reason

By Jason Busch on November 24, 2009

Selling into the Chinese market is certainly more art than science. But without question, it’s more important to be connected with communist party members and their investments — read, state-owned companies — than necessarily having the best produc…

Posted in Business | Tagged brand, China, Coca-Cola, coke, Communism, government

Never run a conference at a venue that can’t provide water dispensing machines, instead of bottled water

Never run a conference at a venue that can’t provide water dispensing machines, instead of bottled water

By Tom Raftery on November 3, 2009

I attend a lot of conferences.
The two most recent ones I was at were both run by SAP. The first was the International SAP for Utilities conference in Munich, the second was the SAP TechEd conference in Vienna. Both events were very interesting for a variety of reasons but both conferences left a nasty […]

Posted in Trends & Concepts | Tagged aguafina, bottled water, Coca-Cola, conferences, dasani, municipal water, pepsi, sap, sapteched09, tap water, water | 2 Responses

Selling that Technology: Functions, Features & Fools

Selling that Technology: Functions, Features & Fools

By Brian Sommer on October 8, 2009

We got a lot of pitches from technology companies at the recent HR Technology show in Chicago. Each of us asked vendors “What are the top 3 things we should remember about your firm?” and often we were met with blank stares; a litany of functions and features; or, that rarest of all, a polished set of messages any analyst or prospect would love.

Posted in Featured Posts, Trends & Concepts | Tagged Coca-Cola, experiential, Fun With Tech, HR Technology, Humor, marketing, McDonalds, sales, Selling & Marketing Software, Software Marketing, software sales, technology

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