Event Report: #AdobeSummit Celebrates Digital Marketing From Creative To Commerce
Market Leaders And Fast Followers Celebrate A Decade Of Digital Marketing Vision In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted. Fast forward eleven years to 2014, an estimated 7000 customers, partners, influencers, and prospects gathered at the Salt Palace […]
The New Engagement Platform Drives The Shift From Transactions
Convergence In The Five Forces Of Consumerization Of Technology Drives The Next Big Thing Social has given us the tools to connect. Mobile has given us the ability to interact any time and anywhere. Cloud delivers access points to us with a rich array of content and information. Big data provides us with the context […]
Executive Profiles: Disruptive Tech Leaders In Social Business – David Bankston, INgage Networks
Welcome to an on-going series of interviews with the people behind the technologies in Social Business. The interviews provide insightful points of view from a customer, industry, and vendor perspective. A full list of interviewees can be found here. David Bankston, Executive Vice-President and CTO, INgage Networks Biography David Bankston is the co-founder and chief […]
Monday’s Musings: A Working Vendor Landscape For Social Business
Confusion Persists In The Social Business Market As with any new disruptive technology, the social business solution landscape faces a dynamic, confusing, and converging market. As vendors seek to grab mind share and market share, customers and prospects remain confused as to what are the right business problems to address with social business. However, rampant […]
News Analysis: Lithium’s Acquisition of Scout Labs Ups The Ante in Social CRM
Social Media Monitoring Addition Adds Social Customer Insight To Lithium’s Community and Social CRM Offerings
Lithium, a social CRM (SCRM) and community platform vendor announced today it had acquired Scout Labs, a social media monitoring (SMM) provider. According to a variety of sources, the estimated purchase price for the deal ranged between 20 and 25 million. […]
News Analysis: Biz360 Acquisition Signals Attensity Group’s Move Into Social CRM
eService Meets Social Media Monitoring, A Natural Evolution To SCRM
On April 28th, Attensity Group, an eService and semantic analytics provider announced its acquisition of Biz360, a social media monitoring (SMM) and community platform player. Conversations with Attensity’s CMO, Michelle DeHaaf, highlight the importance of listening platforms in Attensity’s overall social CRM (customer relationship management) and […]
