Proximity Marketing
Proximity marketing or hyperlocal marketing as it’s sometimes called, is on the upsurge this year. The fact that the smartphone market continues to grow with ~1.3B shipments in 2014 WW, and a CAGR of near 10% through 2018 (based on the IDC Smartphone Tracker) is a part of that of course, but also the technology […]
SAP Afaria in the Cloud – enterprise functionality, consumer pricing
One of the most interesting announcements which came out of SAP’s SapphireNow conference in Orlando last week was the Afaria in the Cloud update. This is a real game-changer (an expression we use very rarely) for a number of reasons. Afaria, if you are not familiar, is SAP’s mobile device management (MDM) product. What does […]
Reprise: How Customers Think
10 years ago, Gerald Zaltman, wrote a book that fundamentally altered the way I view markets and the consumers that inhabit them — How Customers Think. The book lays some foundational notions for those of us that wish to pursue Neuro– and content- marketing. Among them include: Most of the thoughts that influence a consumer’s […]
SAP ventures into the Consumer world!
Is it safe? I’ve been back now a bit over 4 weeks and I’ve been blown away by how many things are going on especially in the Mobile side of the house. One of the most interesting aspects I’ve come across is the “Apphaus” a new initiative that is simply beyond rational thinking for the […]
Consumer IT Resets the Baseline for Corporate IT
In moving to a BigCo job you quickly notice how different life behind the firewall is when it comes to IT. You’re often more limited than empowered. The advances in consumer IT (things like Facebook and GMail) often have created better IT than corporations provide their employees. For well over a decade, corporate IT has […]
American Express: the Fight for the Local Deals Market Heats Up
A bit of news you might have missed last week, considering all of the high profile (and very sad) headlines out there, was a partner / program announcement from American Express. I’ve watched the battle for “local” rage on for the last couple of years with location based apps, review sites, local deals and more […]
Will Consumers Pay More for Products With a Lower Carbon Footprint, Despite the Economy? (Part 1)
Even though I don’t necessarily believe we can extrapolate from UK consumer data whether US consumers will pay more for products and brands that showcase corporate social responsibility (e.g., products with lower carbon footprints…
