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content marketing

Why Pay for Mediocre Marketing Advice When Good Advice is Free?

Why Pay for Mediocre Marketing Advice When Good Advice is Free?

By Bob Warfield on November 25, 2013

Okay, it’s time for somebody to call BS on a practice I’ve seen for a long time.  This will probably get me some negative press, but it needs doing.  The practice I’m tired of goes something like this: –  Entrepreneur starts up a bootstrapped business.  Enjoys modest success and quits Day Job. –  Suddenly, they […]

Posted in Business, Featured Posts | Tagged bootstrapping, content marketing, Inbound marketing, snake oil, strategy

From CIO to CMO, A Data Story

From CIO to CMO, A Data Story

By Jeff Nolan on March 6, 2013

If you came into marketing because you didn’t like numbers, then you don’t have much of a future. Beth Comstock, CMO at GE Much has been written about the shift in spending from the CIO to the CMO, Gartner has been out front on this by forecasting that by 2017 the office of CMO will […]

Posted in Featured Posts, Trends & Concepts | Tagged CDO, CIO, CMO, content marketing, enterprise software, Social Media, social networks, Video

Is Silicon Valley Worth the Cost for Tech Startups and Bootstrappers?

Is Silicon Valley Worth the Cost for Tech Startups and Bootstrappers?

By Bob Warfield on January 11, 2013

There’s always some article or other in the blogosphere rambling on about why XYZ will be the next Silicon Valley–they’re quite popular.  I just read an interesting piece that has some clues about the true costs of living here (yes, I live at least near SV and have worked most of my career in SV). […]

Posted in Business | Tagged bootstrapping, content marketing, Hacker News, Houston, Silicon Valley, startups | 3 Responses

Why Customers And Prospects Expect Clearer Rules About Content Marketing

Why Customers And Prospects Expect Clearer Rules About Content Marketing

By R "Ray" Wang on February 21, 2012

Original Mission Improves Engagement Through Relevancy Content marketing re-emerges as a hot topic and trend in improving engagement with existing customers and prospects.  Marketers can improve the likelihood of engagement through the creation and sharing of relevant information.  Typical delivery formats include advertorials, emails, branded websites, white papers, webinars, podcasts, and field marketing events.  Content […]

Posted in Trends & Concepts | Tagged B2B, B2B E-commerce, B2B Integration, B2B market strategy, B2C, B2C E-commerce, Chief Marketing Officer, Constellation Research, content, content marketing, CRM, customer engagement, Customer Experience, CXP, Monday's Musings, NextGenCXP, R "Ray" Wang;, rwang0, Uncategorized, vendor strategy

Is Social Marketing Replacing Content Marketing - or Enhancing It?

Is Social Marketing Replacing Content Marketing – or Enhancing It?

By Chris Selland on January 30, 2012

Interesting post by David Strom on ReadWriteWeb this past weekend – Blogging Declines Across the Inc. 500. As stated in the UMass Dartmouth study behind the headline: Fifty percent of the 2010 Inc. 500 had a corporate blog, up from 45% in 2009 and 39% in 2008. In this new 2011 study, the use of […]

Posted in Trends & Concepts | Tagged blogging, content marketing, Facebook, Inbound marketing, linkedin, social marketing, Twitter | 2 Responses

Content Marketers: Are you a Teacher, a Curator, or a Pundit?

Content Marketers: Are you a Teacher, a Curator, or a Pundit?

By Bob Warfield on September 2, 2010

I’m a huge fan of Content Marketing, and as I have said, Content trumps SEO, Links, PPC, and most other ways you can market, especially for budget conscious startups.  But what is Content Marketing, and more importantly, what makes for good Content Marketing Content? Wikipedia has a useful definition: Content marketing is an umbrella term […]

Posted in Featured Posts, Trends & Concepts | Tagged Blog, content marketing, curated content, curation, curator, marketing, pundit | 2 Responses

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