Research Report: What’s Top Of Mind From SAP Customers
Relevance And Value Lead The Inquiries About SAP From the criticism about indirect access to SAP Leonardo, the 2017 SAP landscape has been both gut-wrenching and transformational for clients. Rounded out by conversations at Americas’ SAP Users’ Group (ASUG), SAP Australia User Group (SAUG) and UK and Ireland SAP User Group (UKISUG) events, the top […]
Proximity Marketing
Proximity marketing or hyperlocal marketing as it’s sometimes called, is on the upsurge this year. The fact that the smartphone market continues to grow with ~1.3B shipments in 2014 WW, and a CAGR of near 10% through 2018 (based on the IDC Smartphone Tracker) is a part of that of course, but also the technology […]
Social Business and Digital Strategy
Social business, collaboration, community and content, is there real business value tucked away in those words? Digital transformation, digital strategy and digital disruption, are businesses really feeling the pressure to do somethings differently and by changing can they be more competitive, grow faster and be more successful? What’s different today that would help businesses unlock […]
Burn Baby Burn: A Look at the Box S-1
I’m pretty busy this week so I was hoping not to dive into the Box S-1, but David Cummings’ excellent summary served only to whet, as opposed to satiate, my appetite. Perhaps it was the $168M FY14 operating loss. Maybe it was the $380M in financing raised during the last three years. Or the average quarterly burn rate […]
The 5 Things You can do Today to Build a More Collaborative Workplace
I got a little frustrated last week, with several ongoing projects with multiple deliverables and supporting content I found myself constantly playing "who’s got the most current version of the file" and "where is that doc I need to read…
Beyond The Three V’s of Big Data – Viscosity and Virality
Revisiting the Three V’s of Big Data It’s time to revisit that original post from July 4th, 2011 post on the the Three V’s of big data. Here’s the recap: Traditionally, big data describes data that’s too large for existing systems to process. Over the past three years, experts and gurus in the space have […]
Why Customers And Prospects Expect Clearer Rules About Content Marketing
Original Mission Improves Engagement Through Relevancy Content marketing re-emerges as a hot topic and trend in improving engagement with existing customers and prospects. Marketers can improve the likelihood of engagement through the creation and sharing of relevant information. Typical delivery formats include advertorials, emails, branded websites, white papers, webinars, podcasts, and field marketing events. Content […]
Crappy Content is a Crappy Business
Came across this Tweet a few moments ago from my friend Leigh. content is a crappy business $AOL “@hblodget: There Is Something Fundamentally Wrong With AOL’s Media Business read.bi/vPzhT4” — Leigh Drogen (@LDrogen) December 17, 2011 I was about to RT or write a snarky reply, but then I got thinking about Christopher Hitchens, especially after reading Christopher […]
The Three C’s of Social Business
Einstein said "everything must be made as simple as possible, but not one bit simpler". That concept, often tied to Occam’s Razor, is very powerful when looking at new theories and models. I decided to apply this process to social…
There’s a New Sheriff in Town and His Name is “Content”
Just read a great top-level overview of Google’s Panda on SEOMoz. If you haven’t been following Panda, or you’re not involved with marketing much, it is Google’s latest algorithmic attempt to minimize the ability to game search results. This article is at a good level for CEO’s, Board Members, Investors, and other Interested Parties to […]
