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Research Report: What's Top Of Mind From SAP Customers

Research Report: What’s Top Of Mind From SAP Customers

By R "Ray" Wang on December 20, 2017

Relevance And Value Lead The Inquiries About SAP From the criticism about indirect access to SAP Leonardo, the 2017 SAP landscape has been both gut-wrenching and transformational for clients. Rounded out by conversations at Americas’ SAP Users’ Group (ASUG), SAP Australia User Group (SAUG) and UK and Ireland SAP User Group (UKISUG) events, the top […]

Posted in Business, Featured Posts, Technology / Software | Tagged 017, AI, anticipatory analytics, Apps Strategy, Artificial intelligence, Augmented Humanity, Big Ideas, BigData, Business Transformation, cadence, CDO, CEO, CEP, channels, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief information officer, Chief Marketing Officer, Chief Revenue Officer, Chief Sales Officer, Chief Technology Officer, CIO, Cloud, Cloud Computing, CMO, Cognitive Computing, cognitive reckoning, collaboration, Constellation Research, content, context, CTO, CustExp, Customer Experience, customer experience management, CX, Data Driven, data governance, data stewardship, Data to Decisions, digital, Digital Business, digital commerce, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Transformation, DigitalBiz, digitaltransformation, disrupting digital, Disrupting Digital Business, E-Commerce, engagement, Engagement Apps, enterprise, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, machine learning, Mass Personalization At Scale, Matrix Commerce, Monday’s Musings, personalization, personalization at scale, R “Ray” Wang;, Research Report, rwang0, Software Insider, SoftwareInsider, value exchange | 1 Response

Proximity Marketing

Proximity Marketing

By Michael Fauscette on January 26, 2015

Proximity marketing or hyperlocal marketing as it’s sometimes called, is on the upsurge this year. The fact that the smartphone market continues to grow with ~1.3B shipments in 2014 WW, and a CAGR of near 10% through 2018 (based on the IDC Smartphone Tracker) is a part of that of course, but also the technology […]

Posted in Featured Posts, Technology / Software | Tagged beacons, Bluetooth, Consumer, content, context, marketing, mobile, NFC, proximity, QR, real-time, Retail, sales, Social, store, value, wifi

Five Steps To Starting Your Digital Transformation Initiative

Five Steps To Starting Your Digital Transformation Initiative

By R "Ray" Wang on May 28, 2014

  Cut Through The Hype and Get Started Over the past 12 months, Constellation has interviewed, researched, or assisted more than 50 market leaders and fast followers crafting a digital transformation strategy.  Regardless of industry, size of company, or geography, these early adopters share five common steps to success.  In each case, these steps provide […]

Posted in Trends & Concepts | Tagged #CDOSummit, #cxotalk, 2014, Apps Strategy, best practices, Big Data, Big Data Business Models, Business Outcomes, CDO, CEO, Chief Collaboration Officer, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, Chief Sales Officer, Chief Technology Officer, CHRO, CIO, Cloud, CMO, CoIT, Constellation Research, context, COO, Customer Experience, CXM, CXO, Data to Decisions, Digital Business, Digital Disruption, Digital Divide, Digital DNA, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, disruptive, disruptive business models, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, future of work, innovation, mass personalization, Mass Personalization At Scale, Matrix Commerce, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, Tuesday's Tip, user strategy, vendor strategy | 1 Response

Event Report: Customer Experience Management Alive and Well At Clarabridge Customer Connections #C3Rocks14

Event Report: Customer Experience Management Alive and Well At Clarabridge Customer Connections #C3Rocks14

By R "Ray" Wang on May 3, 2014

Customers Celebrate Success With Customer Experience Management (CXM) Around 450 customer experience professionals gathered at the Fontainebleau Miami Beach resort at Clarabridge’s Customer Connections Event April 28th to April 30th, 2014.  The event brought together professionals passionate about best practices, trends, and techniques in improving customer experience management.  Key customers at the event include major […]

Posted in Business | Tagged #c3Rocks14, 2014, acquisition, acquisitions, Alliances, analytics, Apps Strategy, Big Data, Big Data Business Models, BigData, CDO, CEO, Chief Customer Officer, Chief Digital Officer, Chief Marketing Officer, CIO, Clarabridge, CMO, Constellation Research, context, CRM, CustExp, Customer Experience, customer experience management, customer relationship management, customer service, Customer Support, CXM, CXO, CXP, Data to Decisions, Data2Decisions, Digital Business, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, event report, feedback management, Market Metrix, mass personalization, Mass Personalization At Scale, partnerships, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, Sysomos, user event, vendor strategy

Quips: #CES2014 Preview –  Trends In Digital Disruption For Consumers Center Around Mass Personalization At Scale

Quips: #CES2014 Preview – Trends In Digital Disruption For Consumers Center Around Mass Personalization At Scale

By R "Ray" Wang on January 5, 2014

Consumer Trends Often Lead The Enterprise Space The Consumer Electronics Show begins Tuesday, January 7th, 2014 in Las Vegas.  Dubbed consumer tech’s largest event, Constellation expects to see a few big things for #CES14.  In fact, digital disruption is alive and well.  The five forces of consumer tech: social, mobile, cloud, big data and video […]

Posted in Technology / Software | Tagged #CES14, #CES2014, 3D printing, Apps Strategy, CES, Constellation Research, Consumer Tech, Consumerization of IT, context, context marketing, Digital Business, Digital Disruption, Digital Divide, digital goods, Digital Strategy, enterprise apps, Enterprise apps strategy, enterprise software, Internet of Things, M2M, Maker movement, mass personalization, personalization, personalization at scale, Quips, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, Tech Ecosystem, TV

The Chief Digital Officer In The Age Of Digital Business

The Chief Digital Officer In The Age Of Digital Business

By R "Ray" Wang on November 6, 2013

Market Leaders and Fast Followers Prepare for Digital Business In 2014 Conversations at Constellation’s Connected Enterprise last week validate a larger trend in the market place.  The audience of 220+ early adopters with 75% representing line of business and 25% in IT highlighted the convergence of the five forces of consumerization described in 2009 and […]

Posted in Business | Tagged Apps Strategy, B2B, B2C, Big Data, BigData, Business Analytics, Business Outcomes, business strategy, Business Transformation, CDO, CEO, CFO, Chief Digital Officer, Chief information officer, Chief Marketing Officer, CIO, Cloud, CMO, CoIT, Constellation Research, Consumerization of IT, context, Corporate Strategy, CTO, CustExp, Customer Experience, Data to Decisions, Data2Decisions, Design thinking, digital marketing, Digital Marketing Transformation, Digital Strategy, disruptive, disruptive business models, disruptive technologies, Disruptive technology, early adopters, enterprise, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, future of business, innovation, Leadership, mobile, mobile enterprise, mobility, Monday's Musings, p2p, People to People, R "Ray" Wang;, rwang0, social business, Social Media, Software Insider, SoftwareInsider, Video | 2 Responses

Marketing: 'Context will eat the software industry'

Marketing: ‘Context will eat the software industry’

By Michael Krigsman on September 23, 2013

For years, marketers have used the phrase “content is king” to signify the importance of substance and depth in selling to both enterprise and consumer buyers. Meaningful content is a foundation of marketing strategies, influencer programs, and other efforts to attract eyeballs in the digital world. Of course, content as a driver of engagement and […]

Posted in Business | Tagged #cxotalk, context, HubSpot, PayPal, Waze | 2 Responses

News Analysis: Kana Express 13 Addresses Omni-Channel Customer Service for Mid-Market

News Analysis: Kana Express 13 Addresses Omni-Channel Customer Service for Mid-Market

By R "Ray" Wang on July 1, 2013

Just 14 months after announcing the acquisition of Trinicom, Kana has revealed the latest release of its cloud customer service suite for the mid-market, Kana Express.   Released on June 27, 2013, the new product reflects the company’s mission “To provide leading customer service solutions that empower our customers to create experiences that count, for their […]

Posted in Technology / Software | Tagged #custserv, $KANA, Accel-KKR, Apps Strategy, best of breed, Business Analytics, Chief Customer Officer, Chief Marketing Officer, Chief Service Officer, CIO, Cloud, Cloud Computing, Cloud options, Cloud Wars, CMO, Constellation Research, context, CRM, CustExp, Customer Experience, customer experience management, customer relationship management, customer relationship management (CRM), customer service, Customer Support, CXP, Engage, engagement, Engagement Apps, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise architecture, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise software, enterprise strategy, Kana Express, Kana Software, News Analysis, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Omnichannel, R "Ray" Wang;, rwang0, software as a service, Software Insider, Software Vendors, SoftwareInsider, vendor strategy

Technology and the Effective Marketer (Part 3)

Technology and the Effective Marketer (Part 3)

By Michael Fauscette on April 1, 2013

In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. The concept of being a data driven business isn’t new, but  there are […]

Posted in Featured Posts, Trends & Concepts | Tagged Big Data, Business, context, CRM, Customer, data, decisions, marketing, real-time, sales, SCRM, smart data, socbiz, techmarketer, transactions

The New Engagement Platform Drives The Shift From Transactions

The New Engagement Platform Drives The Shift From Transactions

By R "Ray" Wang on August 28, 2012

Convergence In The Five Forces Of Consumerization Of Technology Drives The Next Big Thing Social has given us the tools to connect.  Mobile has given us the ability to interact any time and anywhere.  Cloud delivers access points to us with a rich array of content and information.  Big data provides us with the context […]

Posted in Business, Featured Posts | Tagged adobe, Amazon, Amazon EC2, Amazon Web Services, Amazon.com, apple, Apps Strategy, Atlasian, Badgeville, Box, Box.net, BPM, broadvision, BunchBall, Business Analytics, Business process, Business process management, business value, business value framework, BVF, CEO, CFO, Chief Customer Officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, Chief Sales Officer, Chief Service Officer, CHRO, CIO, Cloud, collaboration, collaboration software, community platforms, complex event processing, Constellation Research, Consumer Tech, Consumerization of IT, context, COO, Corporate Strategy, CRM, CrowdTwist, CTO, CubeTree, CustExp, customer engagement, Customer Experience, Decision Services, Design thinking, disruptive, disruptive technologies, Disruptive technology, e20, engagement, Engagement Apps, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, erp, future of work, Gigya, GoodData, google, ibm, IBM Connections, ibm software group, Interaction History, Jive, Jive Software, Lithium Technologies, microsoft, Microsoft Office, Microsoft SharePoint, Microsoft Windows, Monday's Musings, Moxie, oracle, outcome focused, People to People, predictive, R "Ray" Wang;, role, role-based design, rwang0, salesforce.com, sap, Software Insider, SoftwareInsider, tibbr, Tibco, TideMark, yammer | 2 Responses

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