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Cooks Illustrated

Opinion vs. Expertise

Opinion vs. Expertise

By Jeff Nolan on October 19, 2009

It’s not often that I disagree with Mike and I am not ready to fully do that here but he is not fully centered on the core issue either.

Kimball is correct that he should be better defining his brand and proving his worth — that’s what we’ve been saying all along. But you can do […]

Posted in Trends & Concepts | Tagged advertising, Bon Appétit, Cooks Illustrated, Magazine, media, publishing

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