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Marketing Spend -- The Straight Dope From the Spending Culprits (Part 3)

Marketing Spend — The Straight Dope From the Spending Culprits (Part 3)

By Jason Busch on November 16, 2009

In Parts 1 and 2 of this series, I looked at a number of observations from a recent Advertising Age article examining how the marketing and agency world is looking at procurement’s involvement in marketing spend with equal degrees of fear, cynicism a…

Posted in Business | Tagged advertising, Advertising Age, Advertising and Marketing, CPG, Jason Busch, marketing spend, P&G, Procter & Gamble

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