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CRM – Traditional

Microsoft Convergence 2010. Finally Getting Rid of the But....?

Microsoft Convergence 2010. Finally Getting Rid of the But….?

By Paul Greenberg on April 29, 2010

A couple of months ago, I was asked by Microsoft to help them (as a consultant) try to work on their Social CRM program. That included looking at products, messaging and doing some thought leadership stuff. I’m in the midst of that now and thus, have been able to get a deep and advanced look […]

Posted in Featured Posts, Trends & Concepts | Tagged CRM - Traditional, CRM Buzz, crm vendors, Forecasting, Industry Analysis, microsoft, Microsoft Convergence 2010, Microsoft Dynamics, MIcrosoft Dynamics CRM, Ray Ozzie, salesforce.com, Social CRM, social networks, Stephen Elop, Technology Reviews, United Airlines

SAP Business Influencers Summit - A Clear Path Forward?

SAP Business Influencers Summit – A Clear Path Forward?

By Paul Greenberg on December 10, 2009

I have to admit that I enjoy going to conferences and summits as an analyst, journalist or paid speaker.  I’m treated well by the vendors who bring me, my expenses are covered (and if a speaker, a fee too of course) and I know a lot of the staff who of whichever vendor it is […]

Posted in Business, Featured Posts | Tagged bbd, Business ByDesign, ByD, CRM - Traditional, CRM Strategy, Enterprise 2.0, Industry Analysis, salesforce.com, sap, SAP Business Influencers Summit, sapsummit, smb, sme, Social CRM, Technology Reviews, Thought Leadership | 1 Response

Deconstructing United Airlines: Where Customers are Transactions

By Paul Greenberg on August 20, 2009

United Airlines: Customers are Merely Transactions
If you’re a loyalty marketer and look at my United profile, you find something that would make you 4.5 on a scale of 5.0 when it comes to warm and fuzzy.   You’d see hundreds of thousands of United Airlines frequent flier (FF) miles; a pattern that suggests that I fly […]

Posted in Trends & Concepts | Tagged CRM - Traditional, CRM Strategy, customer service, Deconstructing the Process, Social CRM, Traditional CRM Best Practices

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