By Louis Columbus on November 21, 2018
According to recent research by Gartner, Marketing analytics continues to be hot for marketing leaders, who now see it as a key business requirement and a source of competitive differentiation Artificial intelligence (AI) and predictive technologies are of high interest across all four CRM functional areas, and mobile remains in the top 10 in marketing, […]
Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged AI, byline=Louis Columbus, Cloud Computing, CPQ, CRM, customer relationship management, enterprise software, MARKETING ANALYTICS, SALEFORCE EINSTEIN, SALES PREDICTIVE ANALYTICS
By Louis Columbus on August 20, 2018
Capitalizing on new digital business models and the growth opportunities they provide are forcing companies to re-evaluate ERP’s role. Made inflexible by years of customization, legacy ERP systems aren’t delivering what digital business models need today to scale and grow. Legacy ERP systems were purpose-built to excel at production consistency first at the expense of […]
Posted in Business, Featured Posts, Technology / Software | Tagged AI, Amazon Alexa, Artificial intelligence, CAD, Cloud Computing, Cloud ERP, CRM, Enterprise resource planning, erp, Factory of the Future, legacy ERP, Louis Columbus' blog, machine learning, Manufacturing, PLM
By Louis Columbus on April 17, 2018
Bottom line: The 2018 Magic Quadrant for Configure, Price, and Quote (CPQ) Application Suites doesn’t reflect the need for a more enterprise-wide integration across ERP, PLM and CRM systems and the need for vendors to intensify their efforts to innovate. Magic quadrants and market analysis grids are designed to guide enterprise buyers to the best possible […]
Posted in Business, Featured Posts, Technology / Software | Tagged 2018, and Quote (CPQ) Application Suites, byline=Louis Columbus, Configure, CPQ, CRM, Gartner 2018 Magic Quadrant for CPQ, Gartner Magic Quadrant for Configure, MuleSoft, Price, salesforce.com
By Paul Greenberg on February 23, 2015
The three marketing companies that won this year’s Watchlist- Adobe, Callidus Cloud and OutMarket – couldn’t be any more different. Check them out: It is so worth it.
By Paul Greenberg on February 12, 2015
Salesforce has won mindshare at a level so substantial that all other companies — including much bigger ones — compete against it. Salesforce is Elite, all right. But is it perfect?
By Paul Greenberg on February 11, 2015
The CRM Watchlist 2015 Elites is a small group with a huge impact. Yesterday, we looked at Microsoft, and today, we take a look at the littlest of the four: PROS. Let ‘er rip.
By Paul Greenberg on February 10, 2015
Since the last third of Steve Ballmer’s reign and continuing with Satya Nadella, Microsoft has made a commitment to thinking in ecosystems — and just in time. What can they do to improve?
By Paul Greenberg on January 27, 2015
The 4th annual Lifetime Achievement Award goes to the institution which, historically, might have had the most impact on the CRM industry. That would be CRM Magazine. Find out why.
By Paul Greenberg on January 8, 2015
What is the state of customer engagement? What kind of framework needs to be created to help businesses achieve that engagement? It starts here with the 2015 agenda for customer engagement.
By Denis Pombriant on January 5, 2015
We are now through almost 15 years of the century and for all of that time I have been analyzing the CRM industry as it has evolved. This year, rather than simply reviewing some of the progress we made in the industry for the last 12 months, I think taking a broader view of the […]