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Customer acquisition cost

The Ultimate SaaS Metric:  The Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV/CAC)

The Ultimate SaaS Metric: The Customer Lifetime Value to Customer Acquisition Cost Ratio (LTV/CAC)

By Dave Kellogg on July 31, 2014

I’m a big fan of software-as-a-service (SaaS) metrics.  I’ve authored very deep posts on SaaS renewals rates and customer acquisition costs.  I also routinely point readers to other great posts on the topic, including: David Skok’s excellent posts on SaaS metrics Bessemer’s great articles on cloud computing, the CAC ratio, and more recently 30 Questions every SaaS leaders should […]

Posted in Business, Featured Posts | Tagged Churn rate, Cloud, Customer acquisition cost, Gross margin, Management, Metrics, SaaS, SaaS Metrics, software as a service | 3 Responses

The Customer Acquisition Cost (CAC) Ratio:  Another Subtle SaaS Metric

The Customer Acquisition Cost (CAC) Ratio: Another Subtle SaaS Metric

By Dave Kellogg on December 2, 2013

The software-as-a-service (SaaS) space is full of seemingly simple metrics that can quickly slip through your fingers when you try to grasp them.  For example, see Measuring SaaS Renewals Rates:  Way More Than Meets the Eye for a two-thousand-word post examining the many possible answers to the seemingly simple question, “what’s your renewal rate?” In this post, […]

Posted in Business, Featured Posts | Tagged CAC, Customer acquisition cost, enterprise software, finance, Metrics, SaaS, startups, Venture Capital

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