By R "Ray" Wang on August 14, 2012
CRM Continues To Evolve In A World Of Engagement The CRM industry’s major non-vendor customer focused event kicked off at the Marriott Marquis in New York from August 13th to 15th. Conversations with prospects and practitioners at the event highlighted a few emerging trends: Shift from transaction to engagement. CRM traditionally focused mostly on the […]
Posted in Trends & Concepts | Tagged Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, best of breed, best practices, brand, Business Analytics, Business process management, CCM, cdi, CEP, Change Management, Chief Customer Officer, Chief Marketing Officer, Chief Sales Officer, Chief Service Officer, Cloud, Cloud Computing, cloud integration, Cloud options, CMO, complex event processing, Constellation Research, Consumer Tech, Consumerization of IT, Corporate Strategy, CRM, CRM Magazine, customer data integration, customer engagement, Customer Experience, customer experience management, Customer Hubs, customer relationship management, customer relationship management (CRM), customer service, customer service; -business, Customer Support, CXP, Engage, engagement, Engagement Apps, enterprise, enterprise applications, enterprise apps, event report, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider |
By R "Ray" Wang on May 17, 2011
Organizations Must Overcome Four Fears To Master Social Customer Data Over the past few weeks, I’ve been criss-crossing the country on a multi-city speaking tour talking about the strategic value of customer data. (In full discloure, the tour is sponsored by Informatica). As we talk about the implications of social media and customer data, inevitably […]
Posted in Technology / Software | Tagged Apps Strategy, CIO, CMO, CRM, customer data integration, Customer Hubs, enterprise apps, Enterprise apps strategy, Enterprise architecture, master data management, mdm, R “Ray” Wang;, R "Ray" Wang;, rwang0, social business, Social Business Software, social business strategist, social commerce, Social CRM, social customer insights, Social Enterprise, social enterprise apps, Social Media, social media monitoring, social sales insights, social service, social support, social support insights, social technologies, socialytics, Tuesday's Tip, Tuesday’s Tip
By R "Ray" Wang on May 9, 2011
Customers Have Evolved… Has Your Organization? Right now customers and prospects probably ignore your organization’s marketing messages because mass marketing campaigns lack relevancy. Right now most customers answer each other’s questions because your customer service and support agents lack the authority or knowledge to resolve issues. Right now prospects ask each other what they think […]
Posted in Business | Tagged Apps Strategy, CIO, CMO, Constellation Research, customer data integration, customer engagement, customer experience management, Customer Hubs, Data deluge, data governance, data integration, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise architecture, Enterprise Business Apps, Enterprise Business Apps Vendors, enterprise software, Informatica Customer Data Forum, information management, information supply chain, master data management, mdm, Monday's Musings, Monday’s Musings, R “Ray” Wang;, R "Ray" Wang;, rwang0 |
