What’s New In Gartner’s Hype Cycle For CRM, 2019
Worldwide enterprise application software revenue totaled more than $193.6B in 2018, a 12.5% increase from 2017. CRM made up nearly 25% of the entire enterprise software revenue market. 72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019. […]
Salesforce Now Has Over 19% Of The CRM Market
Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share. Worldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $48.2B in 2018. 72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected […]
Which CRM Applications Matter Most In 2018
According to recent research by Gartner, Marketing analytics continues to be hot for marketing leaders, who now see it as a key business requirement and a source of competitive differentiation Artificial intelligence (AI) and predictive technologies are of high interest across all four CRM functional areas, and mobile remains in the top 10 in marketing, […]
CPQ’s Time to Shine
Configure, price, quote (CPQ) software was once a barely thought about branch of CRM falling under the heading of sales enablement. But lately, it’s been getting a lot of attention from a familiar source, Salesforce.com. The question is why? You can easily argue that many forms of business don’t require CPQ so that’s a possible […]
New Year Thoughts
We are now through almost 15 years of the century and for all of that time I have been analyzing the CRM industry as it has evolved. This year, rather than simply reviewing some of the progress we made in the industry for the last 12 months, I think taking a broader view of the […]
Platform Native
The idea of an omnipotent software platform and the evolution of Customer Science go hand in hand. Customer Science is the upshot of my idea that we’re in the process of converting from random acts of CRM in the front office to a more structured, efficient, and predictable approach to conducting front office business. Platforms […]
Workday Rising: Speak softly and carry big, happy customers
Howard Street in San Francisco on Tuesday morning looked different. The tarmac was visible and cars were actually using it. Outside Moscone Center, a local folk rock band, Blind Willies was playing. Excellent, but nowhere near the brand recognition of say, Aerosmtih or Will.i.am. Inside Moscone, the rooms had plenty of empty seats. Welcome to […]
News Analysis: SalesLogix Given New Life With Infor Acquisition
Infor Acquires SalesLogix To Expand Vertical CRM Footprint On August 14th, New York City headquartered, enterprise software giant, Infor, announced the intent to acquire the assets of Scottsdale AZ, Saleslogix for an undisclosed sum. For those keeping track of CRM history, Saleslogix was last owned by Sage Group and sold off to Swiftpage, an […]
News Analysis: Understanding The Microsoft and Salesforce Partnership From The Customers POV
Microsoft’s Platform DNA and Salesforce.com Quest For User Productivity Drive The Strategic Partnership On May 29th, 2014, the Redmond based mega vendor Microsoft and the San Francisco based Cloud pioneer salesforce announced a partnership. From the teleconference call with CEOs Satya Nadella and Marc Benioff; and in conversations with over 50 key executives, partners, and […]
Event Report: Customer Experience Management Alive and Well At Clarabridge Customer Connections #C3Rocks14
Customers Celebrate Success With Customer Experience Management (CXM) Around 450 customer experience professionals gathered at the Fontainebleau Miami Beach resort at Clarabridge’s Customer Connections Event April 28th to April 30th, 2014. The event brought together professionals passionate about best practices, trends, and techniques in improving customer experience management. Key customers at the event include major […]
