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dead zone

Do You Need Enterprise-Envy?

Do You Need Enterprise-Envy?

By Bob Warfield on April 20, 2010

As so often happens, a discussion of the Enterprise Irregulars group I belong to has prompted a post of my own. Every business needs to spend some time thinking about what kinds of customers it doesn’t want to attract.  This kind of thinking is alien to most, but it is essential to successful sales and […]

Posted in Business, Featured Posts | Tagged dead zone, enterprise software, marketing, Marketing and Advertising, Marketing strategy, netsuite, oracle, SaaS, sap, strategy, Winston Churchill

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