Making Better Business Decisions Part 1
Most companies have a number of enterprise systems, whether that’s financial, human resources, payroll, warehouse management, customer service or any number of other transaction based software products. The point of those systems is to provide a way to automate and create repeatable process around the business workflows and execute transactions. For Industrial Age businesses creating […]
Technology and the Effective Marketer (Part 3)
In part three of this series I’ll focus on customer intelligence driven marketing and the proper use of data. In the “information economy,” data is created at an unbelievable pace, but to make some reasonable business use of that data is challenging. The concept of being a data driven business isn’t new, but there are […]
Productivity
Around the world of social software, particularly enterprise social networks (ESN), the discussion of value always gets back to a discussion of worker productivity. It’s a logical point of focus of course, I mean ESNs should increase productivity through reducing time to find correct information or expert(s); by reducing push email through a pull – […]
