RightNow’s New Customer Service Agreement Genuinely Important
Once in awhile there is something that isn’t only important coming out of the vendor community but actually kind of refreshing. Given my right-brained proclivities, I didn’t think it would come from the world of contracts (that’s a Ray Wang specialty), but interestingly enough it does. RightNow released the details of its new Customer Service […]
CRM Association-Netherlands Rocks Het Huis!
I’m in love with Amsterdam….no wait, I love it but I’m not in love….no, hold on, I like it a lot, but I’m not in love, nor do I love it.
The Theory….
Interestingly enough (to me at least and who else am I really writing this for anyway?), while this may seem to be nothing more […]
Deconstructing United Airlines: Where Customers are Transactions
United Airlines: Customers are Merely Transactions
If you’re a loyalty marketer and look at my United profile, you find something that would make you 4.5 on a scale of 5.0 when it comes to warm and fuzzy. You’d see hundreds of thousands of United Airlines frequent flier (FF) miles; a pattern that suggests that I fly […]
