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Demand Generation

Wiring Your Consumer’s Brain

Wiring Your Consumer’s Brain

By Steve Mann on October 6, 2015

  A couple of weeks ago, I spoke at Confluence, a cool digital marketing conference in Oklahoma City of all places.  Had a blast.  I introduced the concept of Neuro-Digital Marketing – the notion that digital marketing tactics, properly leveraged, can affect direct changes in a consumer’s brain which will drive incredible results for your […]

Posted in Trends & Concepts | Tagged Business Insights, Demand Generation, digital marketing, Digital Transformation, marketing, neuro-digital marketing, NeuroMarketing

Storming the Castle: Chap 4: Markets With Attitude

Storming the Castle: Chap 4: Markets With Attitude

By Steve Mann on May 4, 2010

Here’s Chapter’s 1-4 of Storming the Castle. I’d love your input and your feedback! Chapter 4 is below. Download Storming_the_Castle We’re up to Phase 4 of our Customer-Centric GTM strategy — Market Development. We’ve done some thorough product testing using…

Posted in Trends & Concepts | Tagged Demand Generation, Market segment, marketing, segmentation, storming the castle

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