Digital Marketing Transformation
By R "Ray" Wang on April 15, 2014
Constellation Applies A Futurist Framework To Guide 2014 Outlook and Beyond Constellation’s research team uses a tried and true futurist framework that looks at the political, economic, societal, technological, environmental and legislative (PESTEL) shifts ahead (see Figure 1). The PESTEL model is used to synthesize the major trends and provides guidance on how Constellation approaches […]
Posted in Featured Posts, Trends & Concepts | Tagged #techoptimization, 2014, analytics, Apps Strategy, business disruption, CDO, CEO, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Cloud, Cloud Computing, CMO, Constellation Research, Consumerization of IT, CustExp, Customer Experience, Data to Decisions, Digital Business, Digital Disruption, Digital Divide, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, disruptive, disruptive business models, disruptive technologies, Disruptive technology, economics, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, future of work, Futurist, Futurist framework, Matrix Commerce, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, NextGen, NextGenCXP, R "Ray" Wang;, Research Report, Research Summary, rwang0, Software Insider, SoftwareInsider, Technology Optimization, user strategy, vendor strategy |
By R "Ray" Wang on April 13, 2014
Marketo Moves Beyond Revenue To Customer Engagement Platform A growing realization that funnels are dead again (and again) in sales, marketing, service, and commerce drives a big shift in the digital business disruption. In front of 6000 customers, prospects, influencers, and employees, Marketo’s CEO Phil Fernandez put to bed some myths about the mix of […]
Posted in Business | Tagged 2014, Apps Strategy, CDO, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief Marketing Officer, Chief Revenue Officer, CIO, Cloud, Cloud Computing, Constellation Research, CRM, customer engagement, Customer Experience, Digital Business, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, event report, marketing, Marketing Automation, Marketing strategy, Marketo, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next Generation Customer Experience, NextGen, NextGenCXP, Phil Fernandez, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, user event, user group events, vendor strategy
By R "Ray" Wang on March 7, 2014
Constellation Applies A Futurist Framework To Guide 2014 Outlook and Beyond Constellation’s research team uses a tried and true futurist framework that looks at the political, economic, societal, technological, environmental and legislative (PESTEL) shifts ahead (see Figure 1). The PESTEL model is used to synthesize the major trends and provides guidance on how Constellation approaches […]
Posted in Trends & Concepts | Tagged Access trumps ownership, analytics, Apps Strategy, Augmented Humanity, Big Data, Big Data Business Models, business disruption, Business Models, CDO, CEO, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, CHRO, CIO, Cloud, Cloud Computing, CMO, Constellation Research, Consumerization of IT, creative class, Crowdsourcing, CustExp, Customer Experience, CXP, Data to Decisions, Digital Business, Digital Disruption, Digital Divide, digital goods, digital marketing, Digital Marketing Transformation, Digital Strategy, DigitalBiz, disruptive, disruptive business models, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, Five generations of digital, future, future of work, Futurist, Futurist framework, Generational and class warfare, Internet of Things, IoT, Mass Personalization At Scale, Next Gen Customer Experience, Next Gen CXP, NextGen, NextGenCXP, R "Ray" Wang 2014, R "Ray" Wang;, Research Report, Research Summary, Resentment and backlash towards Silicon Valley, rwang0, Sacrificing privacy for convenience, Software Insider, SoftwareInsider, sxsw, Technology Optimization, user strategy, vendor strategy
By R "Ray" Wang on March 5, 2014
Microsoft Convergence Kicks Off In Atlanta The annual Microsoft Convergence customer event kicked off on March 4th, 2014. Far from the days of the Stampede in Fargo, North Dakota, the event shows how far the Microsoft Dynamics customers, partners, and products have progressed. Over 12,000 attendees including customers, partners, staff, and prospects gathered in Atlanta, […]
Posted in Technology / Software | Tagged #conv14, 2014, Apps Strategy, Avanade, business solutions, Capgemini, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief Financial Officer, Chief HR Officer, Chief Marketing Officer, Chief Sales Officer, CIO, Cloud, Cloud suites, Cloud Wars, CMO, Constellation Research, CRM, Customer Experience, customer relationship management, customer service, CXP, Delta Airlines, Digital Business, digital marketing, Digital Marketing Transformation, Digital Strategy, DigitalBiz, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, erp, event report, Hitachi Consulting, iaas, Identity, Kirill Tartarinov, Marketing Automation, Microsoft Dynamics, Microsoft Dynamics AX, Microsoft Dynamics Convergence, MIcrosoft Dynamics CRM, MIcrosoft Dynamics ERP, Microsoft Dynamics GP, New Belgium Brewing, partner ecosystems, partners, partnerships, R "Ray" Wang;, rwang0, social intelligence, social media monitoring, Software Insider, SoftwareInsider, System Integrators, user conference, user event, user group event, user group events, user groups, user strategy, vendor strategy, Weight Watchers |
By R "Ray" Wang on February 24, 2014
Accelerated Pace of Change Creates the Perfect Storm for Dominating Digital Disruption The 2014 trends are out. The big predictions have been made. Yet what does it all mean as most organizations anticipate another unpredictable year? Since 2000, 52 percent of the companies in the Fortune 500 have either gone bankrupt, been acquired or ceased […]
Posted in Business, Featured Posts, Trends & Concepts | Tagged 2014, analytics, Apps Strategy, Augmented Humanity, Big Data, Big Data Business Models, BigData, business disruption, Business Models, CDO, CEO, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Cloud, Cloud Computing, CMO, Constellation Research, Consumerization of IT, CustExp, Customer Experience, Data to Decisions, Digital Business, Digital Disruption, Digital Divide, digital marketing, Digital Marketing Transformation, Digital Strategy, DigitalBiz, disruptive, disruptive business models, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, future of work, Futurist, Futurist framework, Internet of Things, IoT, Mass Personalization At Scale, Next Gen Customer Experience, Next Gen CXP, NextGen, NextGenCXP, R "Ray" Wang 2014, R "Ray" Wang;, Research Report, Research Summary, rwang0, Software Insider, SoftwareInsider, Technology Optimization, user strategy, vendor strategy |
By R "Ray" Wang on February 15, 2014
A 10-Minute Preview Video Interview Of The Digital Business Disruption Ahead From The #NASSCOM_ILF Team On January 17th, 2014, the NASSCOM team interviewed Constellation Research about the digital disruption ahead. The short 10 minute video covers key topics including: Convergence of the five pillars of digital business drive the current digital disruption. The end of […]
Posted in Featured Posts, Trends & Concepts | Tagged #Nasscom_ILF, 2014, 3D printing, Amazon, Amazon EC2, Amazon Web Services, Amazon.com, Apps Strategy, Business Transformation, CDO, CEO, CFO, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, Chief Sales Officer, CHRO, CIO, Cloud, Cloud Computing, CMO, Cognitive Computing, Constellation Research, Consumerization of IT, CTO, Customer Experience, customer relationship management (CRM), Data to Decisions, Design thinking, digital, Digital Business, Digital Disruption, Digital Divide, digital marketing, Digital Marketing Transformation, Digital Strategy, DigitalBiz, disruptive, disruptive business models, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, Fast Followers, future of work, Futurist, Futurist framework, GE, India Leadership Forum, Industial Internet, Internet of Things, IoT, it Services, IT services firms, Market Leaders, Mass Personalization At Scale, mobile, Mobile Biz, NASSCOM, Next Gen Customer, Next Gen Customer Experience, pace of change, Peer to Peer, PESTEL, R "Ray" Wang;, rwang0, socbiz, social business, Software Insider, SoftwareInsider, trends, vendor strategy, Video
By R "Ray" Wang on November 25, 2013
Commerce Server Finds Its Logical Home On Wednesday November 20th, 2013, Copenhagen, Denmark based Sitecore acquired Ottawa, Canada based commerceserver.net for an undisclosed price. Originally known as the Microsoft Siteserver and Commerce Server 2000, the product was orphaned by Microsoft, then Ascentium, the key development partner were given the rights to further develop and market […]
Posted in Business | Tagged adobe, Apps Strategy, Ascentium, B2B, B2B E-commerce, B2C, B2C E-commerce, Big Data, BigData, CDO, CEO, Chief Customer Officer, Chief Marketing Officer, Chief Revenue Officer, Chief Sales Officer, CIO, Cloud, CMS, commerce, Constellation Research, content management system, CRM, Cross Channel Commerce, customer engagement, Customer Experience, customer relationship management, CXP, Data to Decisions, Digital Business, digital marketing, Digital Marketing Transformation, disruptive technologies, E-Commerce, ECommerce, Eloqua, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, enterprise strategy, ibm, Matrix Commerce, mergers, Mergers And Acquisitions, microsoft, MIcrosoft Commerce Server, Microsoft SharePoint, Microsoft Siteserver, Multi Channel Commerce, News Analysis, NextGen, NextGenCXP, oracle, orchestration, order management, partner ecosystems, partners, R "Ray" Wang;, rwang0, Sitecore, SMITH, Software Insider, SoftwareInsider, vendor strategy, Web Content Management
By R "Ray" Wang on November 6, 2013
Market Leaders and Fast Followers Prepare for Digital Business In 2014 Conversations at Constellation’s Connected Enterprise last week validate a larger trend in the market place. The audience of 220+ early adopters with 75% representing line of business and 25% in IT highlighted the convergence of the five forces of consumerization described in 2009 and […]
Posted in Business | Tagged Apps Strategy, B2B, B2C, Big Data, BigData, Business Analytics, Business Outcomes, business strategy, Business Transformation, CDO, CEO, CFO, Chief Digital Officer, Chief information officer, Chief Marketing Officer, CIO, Cloud, CMO, CoIT, Constellation Research, Consumerization of IT, context, Corporate Strategy, CTO, CustExp, Customer Experience, Data to Decisions, Data2Decisions, Design thinking, digital marketing, Digital Marketing Transformation, Digital Strategy, disruptive, disruptive business models, disruptive technologies, Disruptive technology, early adopters, enterprise, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, future of business, innovation, Leadership, mobile, mobile enterprise, mobility, Monday's Musings, p2p, People to People, R "Ray" Wang;, rwang0, social business, Social Media, Software Insider, SoftwareInsider, Video |
By R "Ray" Wang on October 22, 2013
Digital Business Arrives In The Always On Always Augmented World On October 10th and 11th, 2013, over 800 attendees from more than 45 countries arrived at the Munich Olympic Park to share their passion and excitement about the latest augmented reality (AR) developments (see Figure 1). Hosted by augmented reality pioneer Metaio, Inside AR 2013, […]
Posted in Business | Tagged Apps Strategy, Audi, Augemented Reality, BMW, Business Transformation, CDO, CEO, Chief Customer Officer, Chief Digital Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, Chief Sales Officer, Chief Service Officer, CIO, Cloud, CMO, Constellation Research, customer engagement, Customer Experience, Deloitte Gov Lab, Digital Business, digital marketing, Digital Marketing Transformation, disruptive, disruptive business models, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise class, enterprise software, enterprise strategy, event report, future of work, General Motors, gm, Industry Event, Mercedes Benz, Metaio, Mistusbishi Electric, mobile, mobile enterprise, mobility, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, user conference, user event, vendor strategy, Volkswagen |
