By R "Ray" Wang on January 16, 2019
Apply the Account Categorization Framework to Succeed in Account-Based Strategies An account-based strategy model needs to focus on re-establishing relationships. With a very-well-defined list of business-to-business contacts, the go-to-market strategy requires a disciplined approach to re-engage with customers. Unfortunately, most field organizations are saddled with tech-laden complexity. Constellation Research suggests that clients put human relationships […]
Posted in Business, Featured Posts, Technology / Software, Trends & Concepts | Tagged account based strategy, account categorization framework, Apps Strategy, best practices, Business Transformation, C-Suite, CDO, CEO, CFO, Chief Collaboration Officer, Chief Creative Officer, Chief Customer Officer, Chief Data Officer, Chief Digital Officer, Chief executive officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Information Security Officer, Chief Innovation Officer, Chief Marketing Officer, Chief People Officer, Chief procurement officer, Chief Revenue Officer, Chief Sales Officer, Chief Security Officer, Chief Service Officer, Chief Technology Officer, CHRO, CIO, CMO, Constellation Research, COO, CRM, Digital Business, Digital Disruption, digital marketing, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, experience management, growth, innovation, jump start growth, Leadership, R “Ray” Wang;, Research Report, rwang0, sales, sales effectiveness, sales strategies, Software Insider, SoftwareInsider, trends, vendor strategy
By R "Ray" Wang on December 20, 2017
Relevance And Value Lead The Inquiries About SAP From the criticism about indirect access to SAP Leonardo, the 2017 SAP landscape has been both gut-wrenching and transformational for clients. Rounded out by conversations at Americas’ SAP Users’ Group (ASUG), SAP Australia User Group (SAUG) and UK and Ireland SAP User Group (UKISUG) events, the top […]
Posted in Business, Featured Posts, Technology / Software | Tagged 017, AI, anticipatory analytics, Apps Strategy, Artificial intelligence, Augmented Humanity, Big Ideas, BigData, Business Transformation, cadence, CDO, CEO, CEP, channels, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief information officer, Chief Marketing Officer, Chief Revenue Officer, Chief Sales Officer, Chief Technology Officer, CIO, Cloud, Cloud Computing, CMO, Cognitive Computing, cognitive reckoning, collaboration, Constellation Research, content, context, CTO, CustExp, Customer Experience, customer experience management, CX, Data Driven, data governance, data stewardship, Data to Decisions, digital, Digital Business, digital commerce, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Transformation, DigitalBiz, digitaltransformation, disrupting digital, Disrupting Digital Business, E-Commerce, engagement, Engagement Apps, enterprise, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, machine learning, Mass Personalization At Scale, Matrix Commerce, Monday’s Musings, personalization, personalization at scale, R “Ray” Wang;, Research Report, rwang0, Software Insider, SoftwareInsider, value exchange |
By Steve Mann on October 7, 2015
Last week I ran a session at Frost & Sullivan’s GIL: Silicon Valley (Growth, Innovation and Leadership) conference in Santa Clara. The session ran for 75 minutes and outlined for participants methods for driving digital transformation within organizations. Many of the participants agreed with one another that they are tired of marketing regarded by their peers, […]
Posted in Business, Featured Posts | Tagged Business Insights, digital marketing, Digital Transformation, marketing, marketing methodology, marketing techology, Organizational Design, strategy, talent mix
By Steve Mann on October 6, 2015
A couple of weeks ago, I spoke at Confluence, a cool digital marketing conference in Oklahoma City of all places. Had a blast. I introduced the concept of Neuro-Digital Marketing – the notion that digital marketing tactics, properly leveraged, can affect direct changes in a consumer’s brain which will drive incredible results for your […]
Posted in Trends & Concepts | Tagged Business Insights, Demand Generation, digital marketing, Digital Transformation, marketing, neuro-digital marketing, NeuroMarketing
By Steve Mann on July 31, 2015
“I don’t want to belong to any club that would accept me as one of its members.”
Yet here I am, a member of the Don’t Do a Good Enough Job Selling the Value of Marketing club.
Posted in Business, Featured Posts | Tagged Business Insights, CMO, Digital Business, digital marketing, mobile, social business
By Steve Mann on June 26, 2015
What if I told you that conscious perceptions of the world are worthless? And that emotion and instinct rule our behaviors. Unfortunately for most marketers, we spend our time trying to affect conscious thought because we can easily relate to it. As data-driven CMO’s we seek answers to questions about our customers using tools such […]
Posted in Featured Posts, Trends & Concepts | Tagged branding, Business Insights, CMO, digital marketing, NeuroMarketing
By Steve Mann on June 24, 2015
Although a lapsed neuroscientist, I do a lot of thinking about how to elicit the right response in a consumer’s mind from the marketing strategies I create. Engaging with the non-conscious part of us is what is critically important for great marketing. Do you need some convincing? Well, consider this: Would you buy wine based […]
Posted in Featured Posts, Trends & Concepts | Tagged A/B testing, Business Insights, CMO, digital marketing, gamification, marketing, NeuroMarketing, SAP SCN
By R "Ray" Wang on December 23, 2014
Digital Strategy From The Analysts At Constellation Research Constellation’s year end checklist offers suggestions designed to enable you to take control of your digital strategy in 2015. Consider these actions to ensure you dominate digital disruption in the new year. 1. Matrix Commerce: Scrub your data By Guy Courtin When it comes to Matrix Commerce, […]
Posted in Business, Featured Posts | Tagged 2015, Apps Strategy, Augmented Humanity, Authentic, Authentic Business, best of breed, best practices, Big Data, Big Data Business Models, BigData, bring-your-own-device, Business Analytics, business strategy, Business Transformation, BYOD, CEO, Chief Collaboration Officer, Chief Creative Officer, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Information Security Officer, Chief Marketing Officer, Chief People Officer, Chief procurement officer, Chief Revenue Officer, Chief Sales Officer, Chief Security Officer, Chief Service Officer, Chief Technology Officer, CHRO, CIO, Cloud, Cloud Computing, Cloud options, CMO, CoIT, CoIT and the New CSuite, collaboration, collaboration software, Constellation Research, Corporate Strategy, CTO, CustExp, customer engagement, Customer Experience, customer service, Customer Support, CXM, CXO, CXP, Data to Decisions, Data2Decisions, digital, Digital Business, digital commerce, Digital Disruption, Digital DNA, Digital identity, digital marketing, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, E-Commerce, e-Signature, early adoptions, engagement, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, enterprise strategy, future of work, HR, innovation, IT Strategy, journey maps, marketing, Marketing Automation, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next generation apps, Privacy, Privacy Rights, Private Cloud, Private Clouds, public cloud, R "Ray" Wang;, rwang0, safety, safety and privacy, Software Insider, SoftwareInsider, strategy, supply chain, trends, User Experience, user strategy, vendor strategy
By R "Ray" Wang on September 5, 2014
Dominate Digital Disruption Join me at Constellation’s Connected Enterprise, an immersive innovation summit for senior business leaders. The theme of this year’s Connected Enterprise is Dominate Digital Disruption. Join 200+ other early adopters at Connected Enterprise to discover and share how digital business can realize brand promises, transform business models, increase revenues, reduce costs, […]
Posted in Trends & Concepts | Tagged Apps Strategy, CEO, Chief Digital Officer, CIO, CMO, Constellation Research, CXO, digital, Digital Business, Digital Disruption, Digital DNA, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, vendor strategy
By R "Ray" Wang on May 12, 2014
Ten Enterprise Software Events To Check Out And Follow The Week of May 12th, 2014 The Monday after Mother’s day was traditionally the week of the America’s SAP User Group and SAP’s big show, SAPPHIRENOW. However, this year the 20,000 plus attendee and over 250 partner sponsored show moved to June 2nd in order to […]
Posted in Business, Featured Posts | Tagged #Collective14, #CSODConf, #customersuccess, #Hub2014, #ITRTrend, #IW14, #MSTechED, #NSW14, #PulseConf2014, #smartercommerce, Anaplan, Apps Strategy, CDO, CEO, CFO, CIO, CMO, CoIT, CoIT and the New CSuite, Constellation Research, Consumerization of IT, COO, Cornerstone On Demand, CTO, CustExp, customer experience management, Customer success, Customer Success Management, CXM, CXP, Data to Decisions, Data2Decisions, Digital Business, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, disruptive, disruptive business models, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, future of work, ibm, IBM Smarter Commerce, Informatica, Informatica World, ITR Japan, Matrix Commerce, Medallia, microsoft, Microsoft TechEd, Monday's Musings, netsuite, NewsGator, next gen, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next Generation Customer Experience, NextGen, R "Ray" Wang;, rwang0, SaaS, sap, SAPPHIRE, sapphirenow, Sitrion, Sitrion Collective, Software Insider, SoftwareInsider, Technology Optimization, user conference, user event, vendor events, vendor strategy
