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digital marketing

Research Summary: Economic Trends Exacerbate Digital Business Disruption And Digital Transformation (The Futurist Framework Part 3)

Research Summary: Economic Trends Exacerbate Digital Business Disruption And Digital Transformation (The Futurist Framework Part 3)

By R "Ray" Wang on April 15, 2014

Constellation Applies A Futurist Framework To Guide 2014 Outlook and Beyond Constellation’s research team uses a tried and true futurist framework that looks at the political, economic, societal, technological, environmental and legislative (PESTEL) shifts ahead (see Figure 1). The PESTEL model is used to synthesize the major trends and provides guidance on how Constellation approaches […]

Posted in Featured Posts, Trends & Concepts | Tagged #techoptimization, 2014, analytics, Apps Strategy, business disruption, CDO, CEO, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Cloud, Cloud Computing, CMO, Constellation Research, Consumerization of IT, CustExp, Customer Experience, Data to Decisions, Digital Business, Digital Disruption, Digital Divide, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, disruptive, disruptive business models, disruptive technologies, Disruptive technology, economics, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, future of work, Futurist, Futurist framework, Matrix Commerce, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, NextGen, NextGenCXP, R "Ray" Wang;, Research Report, Research Summary, rwang0, Software Insider, SoftwareInsider, Technology Optimization, user strategy, vendor strategy | 1 Response

Event Report: Marketo Moves From Revenue Management To Customer Engagement Platform #MKTGNation14

Event Report: Marketo Moves From Revenue Management To Customer Engagement Platform #MKTGNation14

By R "Ray" Wang on April 13, 2014

Marketo Moves Beyond Revenue To Customer Engagement Platform A growing realization that funnels are dead again (and again) in sales, marketing, service, and commerce drives a big shift in the digital business disruption.  In front of 6000 customers, prospects, influencers, and employees, Marketo’s CEO Phil Fernandez put to bed some myths about the mix of […]

Posted in Business | Tagged 2014, Apps Strategy, CDO, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief Marketing Officer, Chief Revenue Officer, CIO, Cloud, Cloud Computing, Constellation Research, CRM, customer engagement, Customer Experience, Digital Business, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, event report, marketing, Marketing Automation, Marketing strategy, Marketo, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, Next Generation Customer Experience, NextGen, NextGenCXP, Phil Fernandez, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, user event, user group events, vendor strategy

Event Report: #AdobeSummit Celebrates Digital Marketing From Creative To Commerce

Event Report: #AdobeSummit Celebrates Digital Marketing From Creative To Commerce

By R "Ray" Wang on April 1, 2014

Market Leaders And Fast Followers Celebrate A Decade Of Digital Marketing Vision In 2004, Omniture founder Josh James, an avid skier, held the first Summit atop the Snowbird Ski Resort for 270 early adopters and converted.  Fast forward eleven years to 2014, an estimated 7000 customers, partners, influencers, and prospects gathered at the Salt Palace […]

Posted in Business | Tagged 2014, adobe, Adobe Summit, analytics, Apps Strategy, B2B, B2B E-commerce, B2C, B2C E-commerce, Big Data, BigData, Business Transformation, CDO, CEO, Chief Customer Officer, Chief Digital Officer, Chief information officer, Chief Marketing Officer, CIO, Cloud, CMO, community platforms, Constellation Research, CRM, CustExp, customer engagement, Customer Experience, CXO, Design thinking, Digital Business, Digital Disruption, digital marketing, Digital Marketing Transformation, Digital Strategy, Digital Transformation, DigitalBiz, disruptive, disruptive business models, disruptive technologies, Disruptive technology, ECommerce, Elastic Path, engagement, Engagement Apps, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, event report, Identity, Intershop, marketing, Marketing Automation, Marketing strategy, mass personalization, Mass Personalization At Scale, Matrix Commerce, Next Gen Customer, Next Gen Customer Experience, Next Gen CXP, NextGen, NextGenCXP, personalization, personalization at scale, R "Ray" Wang;, real-time, Right time, rwang0, sap, SAP Hybris, Software Insider, Software Vendors, SoftwareInsider, user group event, user strategy, vendor strategy, Vishal Sikka | 3 Responses

Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)

Research Summary: Five Societal Shifts Showcase The Digital Divide Ahead (The Futurist Framework Part 2)

By R "Ray" Wang on March 7, 2014

Constellation Applies A Futurist Framework To Guide 2014 Outlook and Beyond Constellation’s research team uses a tried and true futurist framework that looks at the political, economic, societal, technological, environmental and legislative (PESTEL) shifts ahead (see Figure 1). The PESTEL model is used to synthesize the major trends and provides guidance on how Constellation approaches […]

Posted in Trends & Concepts | Tagged Access trumps ownership, analytics, Apps Strategy, Augmented Humanity, Big Data, Big Data Business Models, business disruption, Business Models, CDO, CEO, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, CHRO, CIO, Cloud, Cloud Computing, CMO, Constellation Research, Consumerization of IT, creative class, Crowdsourcing, CustExp, Customer Experience, CXP, Data to Decisions, Digital Business, Digital Disruption, Digital Divide, digital goods, digital marketing, Digital Marketing Transformation, Digital Strategy, DigitalBiz, disruptive, disruptive business models, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, Five generations of digital, future, future of work, Futurist, Futurist framework, Generational and class warfare, Internet of Things, IoT, Mass Personalization At Scale, Next Gen Customer Experience, Next Gen CXP, NextGen, NextGenCXP, R "Ray" Wang 2014, R "Ray" Wang;, Research Report, Research Summary, Resentment and backlash towards Silicon Valley, rwang0, Sacrificing privacy for convenience, Software Insider, SoftwareInsider, sxsw, Technology Optimization, user strategy, vendor strategy

Event Report: Microsoft Convergence 2014 Day 1 Demonstrates Solid Momentum and Mindshare ( #CONV14 )

Event Report: Microsoft Convergence 2014 Day 1 Demonstrates Solid Momentum and Mindshare ( #CONV14 )

By R "Ray" Wang on March 5, 2014

Microsoft Convergence Kicks Off In Atlanta The annual Microsoft Convergence customer event kicked off on March 4th, 2014.  Far from the days of the Stampede in Fargo, North Dakota, the event shows how far the Microsoft Dynamics customers, partners, and products have progressed.  Over 12,000 attendees including customers, partners, staff, and prospects gathered in Atlanta, […]

Posted in Technology / Software | Tagged #conv14, 2014, Apps Strategy, Avanade, business solutions, Capgemini, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief Financial Officer, Chief HR Officer, Chief Marketing Officer, Chief Sales Officer, CIO, Cloud, Cloud suites, Cloud Wars, CMO, Constellation Research, CRM, Customer Experience, customer relationship management, customer service, CXP, Delta Airlines, Digital Business, digital marketing, Digital Marketing Transformation, Digital Strategy, DigitalBiz, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, erp, event report, Hitachi Consulting, iaas, Identity, Kirill Tartarinov, Marketing Automation, Microsoft Dynamics, Microsoft Dynamics AX, Microsoft Dynamics Convergence, MIcrosoft Dynamics CRM, MIcrosoft Dynamics ERP, Microsoft Dynamics GP, New Belgium Brewing, partner ecosystems, partners, partnerships, R "Ray" Wang;, rwang0, social intelligence, social media monitoring, Software Insider, SoftwareInsider, System Integrators, user conference, user event, user group event, user group events, user groups, user strategy, vendor strategy, Weight Watchers | 1 Response

Sneak Peaks From Constellation’s Futurist Framework And 2014 Outlook On Digital Disruption

Sneak Peaks From Constellation’s Futurist Framework And 2014 Outlook On Digital Disruption

By R "Ray" Wang on February 24, 2014

Accelerated Pace of Change Creates the Perfect Storm for Dominating Digital Disruption The 2014 trends are out. The big predictions have been made.  Yet what does it all mean as most organizations anticipate another unpredictable year?  Since 2000, 52 percent of the companies in the Fortune 500 have either gone bankrupt, been acquired or ceased […]

Posted in Business, Featured Posts, Trends & Concepts | Tagged 2014, analytics, Apps Strategy, Augmented Humanity, Big Data, Big Data Business Models, BigData, business disruption, Business Models, CDO, CEO, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief Financial Officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Cloud, Cloud Computing, CMO, Constellation Research, Consumerization of IT, CustExp, Customer Experience, Data to Decisions, Digital Business, Digital Disruption, Digital Divide, digital marketing, Digital Marketing Transformation, Digital Strategy, DigitalBiz, disruptive, disruptive business models, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, future of work, Futurist, Futurist framework, Internet of Things, IoT, Mass Personalization At Scale, Next Gen Customer Experience, Next Gen CXP, NextGen, NextGenCXP, R "Ray" Wang 2014, R "Ray" Wang;, Research Report, Research Summary, rwang0, Software Insider, SoftwareInsider, Technology Optimization, user strategy, vendor strategy | 1 Response

The Digital Business Disruption Ahead Preview – NASSCOM India Leadership Forum (#NASSCOM_ILF)

The Digital Business Disruption Ahead Preview – NASSCOM India Leadership Forum (#NASSCOM_ILF)

By R "Ray" Wang on February 15, 2014

A 10-Minute Preview Video Interview Of The Digital Business Disruption Ahead From The #NASSCOM_ILF Team On January 17th, 2014, the NASSCOM team interviewed Constellation Research about the digital disruption ahead.  The short 10 minute video covers key topics including: Convergence of the five pillars of digital business drive the current digital disruption. The end of […]

Posted in Featured Posts, Trends & Concepts | Tagged #Nasscom_ILF, 2014, 3D printing, Amazon, Amazon EC2, Amazon Web Services, Amazon.com, Apps Strategy, Business Transformation, CDO, CEO, CFO, Chief Customer Officer, Chief Digital Officer, Chief executive officer, Chief HR Officer, Chief information officer, Chief Marketing Officer, Chief People Officer, Chief Sales Officer, CHRO, CIO, Cloud, Cloud Computing, CMO, Cognitive Computing, Constellation Research, Consumerization of IT, CTO, Customer Experience, customer relationship management (CRM), Data to Decisions, Design thinking, digital, Digital Business, Digital Disruption, Digital Divide, digital marketing, Digital Marketing Transformation, Digital Strategy, DigitalBiz, disruptive, disruptive business models, disruptive technologies, Disruptive technology, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, Fast Followers, future of work, Futurist, Futurist framework, GE, India Leadership Forum, Industial Internet, Internet of Things, IoT, it Services, IT services firms, Market Leaders, Mass Personalization At Scale, mobile, Mobile Biz, NASSCOM, Next Gen Customer, Next Gen Customer Experience, pace of change, Peer to Peer, PESTEL, R "Ray" Wang;, rwang0, socbiz, social business, Software Insider, SoftwareInsider, trends, vendor strategy, Video

Seven Lessons Learned In Customer Experience Strategies During A Data Breach (such as Target’s)

Seven Lessons Learned In Customer Experience Strategies During A Data Breach (such as Target’s)

By R "Ray" Wang on December 27, 2013

Every Brand Should Have A Plan For A Data Breach The confluence of centralized personally identifiable information, reliance on digital channels, ease of hacking of magnetic stripes, and the application of the Willy Sutton rule ( a.k.a. you rob banks because that’s where the money is) improve the odds that many organizations will face a […]

Posted in Business, Featured Posts | Tagged Apps Strategy, best practices, Big Data, BigData, business strategy, Business Transformation, Chief Customer Officer, Chief executive officer, Chief Marketing Officer, CMO, Crisis Communications, CRM, CustExp, customer engagement, Customer Experience, customer experience management, customer relationship management, customer service, customer service; -business, CXP, Cyber security, data breach, data privacy, Digital Business, Digital Disruption, Digital Divide, Digital identity, digital marketing, Digital Strategy, engagement, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, Identity, Identity management, Infosecurity, Leadership, marketing, Marketing strategy, Marshall's, Next Gen Customer Experience, Next Gen CXP, Privacy, Privacy Rights, R "Ray" Wang;, rwang0, security, social business, Social Media, Software Insider, SoftwareInsider, Target, TJ Maxx, TJX, vendor strategy | 2 Responses

News Analysis: Sitecore Acquires Commerce Server In Quest Towards Customer Experience Management

News Analysis: Sitecore Acquires Commerce Server In Quest Towards Customer Experience Management

By R "Ray" Wang on November 25, 2013

Commerce Server Finds Its Logical Home On Wednesday November 20th, 2013, Copenhagen, Denmark based Sitecore acquired Ottawa, Canada based commerceserver.net for an undisclosed price.  Originally known as the Microsoft Siteserver and Commerce Server 2000, the product was orphaned by Microsoft,  then Ascentium, the key development partner were given the rights to further develop and market […]

Posted in Business | Tagged adobe, Apps Strategy, Ascentium, B2B, B2B E-commerce, B2C, B2C E-commerce, Big Data, BigData, CDO, CEO, Chief Customer Officer, Chief Marketing Officer, Chief Revenue Officer, Chief Sales Officer, CIO, Cloud, CMS, commerce, Constellation Research, content management system, CRM, Cross Channel Commerce, customer engagement, Customer Experience, customer relationship management, CXP, Data to Decisions, Digital Business, digital marketing, Digital Marketing Transformation, disruptive technologies, E-Commerce, ECommerce, Eloqua, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, enterprise strategy, ibm, Matrix Commerce, mergers, Mergers And Acquisitions, microsoft, MIcrosoft Commerce Server, Microsoft SharePoint, Microsoft Siteserver, Multi Channel Commerce, News Analysis, NextGen, NextGenCXP, oracle, orchestration, order management, partner ecosystems, partners, R "Ray" Wang;, rwang0, Sitecore, SMITH, Software Insider, SoftwareInsider, vendor strategy, Web Content Management

Understand The Five Generation Of Digital Workers

Understand The Five Generation Of Digital Workers

By R "Ray" Wang on November 12, 2013

Age Is Not The Deciding Factor In Five Generations Of Workers When discussing the future of work, most folks immediately jump to the discussion of millennials, generation Y, generation X, baby boomers, post war, etc.  However, the shift to digital business finds a different type of five generations.  This segmentation describes how digitally proficient people […]

Posted in Featured Posts, Trends & Concepts | Tagged #digitalsummit, Apps Strategy, Big Data, BigData, Business Analytics, business disruption, business intelligence, Business Models, Business Transformation, CDO, CEO, Chief Digital Officer, Chief HR Officer, Chief information officer, Chief People Officer, CHRO, CIO, Cloud, Constellation Research, Consumerization of IT, CTO, Data to Decisions, df13, Digital Business, Digital identity, digital marketing, Digital Strategy, disruptive, disruptive business models, disruptive technologies, Disruptive technology, engagement, Engagement Apps, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, enterprise strategy, future of work, gov20, journey maps, mobile, mobile enterprise, mobility, R "Ray" Wang;, rwang0, socbiz, social business, Software Insider, SoftwareInsider, vendor strategy | 1 Response

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