
Salesforce: The unifying message is ‘customer first
Saleforce.com’s annual Dreamforce conference highlights the growth of cloud and brings clarity to the company’s overall strategy.

Platform Native
A number of Salesforce AppExchange partners including Apttus, Kenandy and ServiceMax formed an alliance called the Force United Consortium back in April but I hadn’t had the chance to talk to anyone about it. It’s a cool idea and a way to differentiate a partner that makes good use of the Salesforce1 Platform. I got […]

Dreaming of the next generation of clouds
Dreamforce this week had an even more festive feel than ever. Pennant fever gripped the town as the Giants played October ball. The Beach Boys sounded as youthful as ever during Benioff’s keynote. The many school kids invited in the keynote audience and Hillary Clinton’s talk of babies provided an even more youthful and optimistic […]

Dreamforce 2014: Announcements, Paradigm Shift, Crowds
Dreamforce has always been about many things happening at once — a three-ring circus in a good way. There are announcements about applications, platforms, philanthropy, entertainment and, importantly, parties. This year there was all of that and then some I was a guest with a ringside seat. Since most of the product announcements came out […]

Dreamforce 14: Live Blogging the Benioff Keynote #df14
The enormous crowd here is streaming into the main keynote with Marc Benioff here at Moscone Center on Tuesday. it’s nearly 1pm PT and the main hall is filing up quickly. I’ll live blog the event here as much as possible given that the Ethernet for industry analysts isn’t working, but the private Wifi is, […]

Dreamforce Preview
No need to speculate about all of the Salesforce announcements expected to emanate from Dreamforce next week in San Francisco. The company is providing an assist to the news starved — and the news weary — ahead of the event. They’ve unveiled Sales Cloud1 and Service Cloud1 as reimagined application sets that better address the […]
Mobile First? Mobile Only? Mobile Also?
The rise of mobile has been fast and furious. With an estimated 6.8 billion subscriptions for almost 7 billion citizens of this world it is nothing short of befuddling. This quick rise of mobile apps, almost like nothing ever seen before, has taken most organizations by surprise. As a result, virtually none of them have […]
Predicting the Future is Hard, Try Anticipating it Instead
With the advent of Big Data and faster and better data processing capabilities we are seeing a surge in predictive intelligence solutions; everyone is trying to predict the future to their advantage. The question though is, are they? Can the future be predicted? The main issue I have with predictive intelligence and “the next best […]
Come See 3 Epic Sessions at Dreamforce on Predictable Revenue, Benchmarking, and “The Best of SaaStr”
Salesforce has put together another pretty epic founder / entrepreneur track this year at Dreamforce. You can check out the schedule here. There are three sessions I wanted to highlight in particular, that I’ll either be at or leading. First, on Day One, Monday October 13 at 1:30pm, Aaron Ross, my good friend, colleague and […]
Sensors, Sensors, Everywhere Nor Anything to Measure
With my apologies to The Rime of The Ancient Mariner, I want to draw your attention the latest and greatest concept to hit Enterprise Software: the Internet of Things and the myriad sensors that come with it. The concept is not novel, the original idea behind the Internet was to connect the many devices (computers […]