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Duke Chung

News Analysis: Microsoft Dynamics CRM Acquires Parature For Customer Service Capabilities

News Analysis: Microsoft Dynamics CRM Acquires Parature For Customer Service Capabilities

By R "Ray" Wang on January 7, 2014

Dynamics CRM Gains Key Technology and Team To Take Existing Customer Care Assets To Next Level On January 7th, 2014, The Microsoft Dynamics CRM team announced a definitive agreement to acquire Herndon, VA based Parature for an undisclosed sum.  This acquisition is Microsoft Dynamic’s CRM’s largest to date. Parature is an East Coast software start-up […]

Posted in Business | Tagged #msftdynamics, #msftdynamicscrm, acquisition, acquisitions, Apps Strategy, Bob Stutz, Chief Customer Officer, Chief Marketing Officer, Chief Service Officer, Ching-Ho Fung, CIO, Cloud, Constellation Research, CRM, CustExp, customer care, customer engagement, Customer Experience, customer experience management, customer relationship management, customer service, Customer Support, CXP, Digital Business, Duke Chung, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, enterprise strategy, Jujar Singh, mergers, Mergers And Acquisitions, microsoft, Microsoft Dynamics, MIcrosoft Dynamics CRM, News Analysis, Next Generation Customer Experience, NextGen, NextGenCXP, Parature, R "Ray" Wang;, rwang0, SaaS, service, social service, social support, Software Insider, Software Vendors, SoftwareInsider, support, User Experience, vendor strategy

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