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echosign

The Low Viral Coefficient of SaaS, And Why That’s Just Fine

The Low Viral Coefficient of SaaS, And Why That’s Just Fine

By Jason M. Lemkin on January 13, 2015

We’ve talked a lot on SaaStr about how to get from $1m to $10m, $2m to $5m, $10m to $30m, etc. etc. One area we haven’t talked as much about is getting from say $100k in ARR to Initial Traction, or $1-$2m in ARR.  A bit, but not as much. The reason is while I […]

Posted in Business, Featured Posts | Tagged dropbox, echosign, Entrepreneurship, Getting to Initial Traction, Google Drive, product, SaaS, SaaStr, startups, viral app, viral coefficient, Viral marketing

You’ll Know in One Sales Cycle If Your VP Sales Won’t Work Out: Four Case Studies.

You’ll Know in One Sales Cycle If Your VP Sales Won’t Work Out: Four Case Studies.

By Jason M. Lemkin on December 9, 2014

Just about a year ago, we did a post that proved, at the time, to be somewhat controversial.  That in Just 30 Days, or at least, just one full sales cycle — you’ll know if your VP Sales isn’t going to work out. This isn’t intuitive, and is something I had to learn the hard way. […]

Posted in Business, Featured Posts | Tagged Building a Sales Team, case studies, Complex sales, echosign, Entrepreneurship, SaaS, SaaStr, software as a service, startups

News Analysis: Adobe EchoSign’s Electronic Signatures Goes 100% Mobile

News Analysis: Adobe EchoSign’s Electronic Signatures Goes 100% Mobile

By R "Ray" Wang on September 29, 2014

Frictionless Signatures Key To Matrix Commerce Success On September 16th, 2014, Adobe EchoSign announced native mobile e-signature capability for iOS and Android devices.  While EchoSign has been in the cloud for some time, the native capability in mobile allows over 37 million users to send documents for signature, receive e-signatures, e-sign documents, and track documents. […]

Posted in Technology / Software | Tagged adobe, Adobe Echosign, Apps Strategy, bring-your-own-device, Chief Customer Officer, Chief Digital Officer, Chief HR Officer, Chief information officer, Chief Information Security Officer, Chief Marketing Officer, Chief procurement officer, Chief Revenue Officer, Chief Sales Officer, Chief Security Officer, Chief Technology Officer, CHRO, CIO, Cloud, CMO, Constellation Research, Consumerization of IT, CustExp, Customer Experience, CXM, CXO, Cyber security, digital, Digital Business, digital commerce, Digital Disruption, digital goods, Digital identity, Digital signatures, Digital Strategy, Digital Transformation, DigitalBiz, digitaltransformation, E-Commerce, e-Signature, echosign, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise software, Identity, Identity management, Identity Systems, Matrix Commerce, News Analysis, Next Generation Customer Experience, NextGen, order management, order management cycle, order to cash, R "Ray" Wang;, rwang0, Software Insider, SoftwareInsider, vendor strategy

Come See 3 Epic Sessions at Dreamforce on Predictable Revenue, Benchmarking, and “The Best of SaaStr”

Come See 3 Epic Sessions at Dreamforce on Predictable Revenue, Benchmarking, and “The Best of SaaStr”

By Jason M. Lemkin on September 19, 2014

Salesforce has put together another pretty epic founder / entrepreneur track this year at Dreamforce.  You can check out the schedule here. There are three sessions I wanted to highlight in particular, that I’ll either be at or leading. First, on Day One, Monday October 13 at 1:30pm, Aaron Ross, my good friend, colleague and […]

Posted in Business | Tagged #df14, Dreamforce, echosign, Entrepreneurship, SaaS, SaaStr, salesforce.com, startups

Moving the Sales Needle

Moving the Sales Needle

By Denis Pombriant on August 27, 2014

Today Apttus and Adobe Echosign announced the results of a survey of more than 100 Fortune 1000 sales leaders conducted earlier this year. Titled “Five Blind Spots in the Sales Process” the report focuses on things that have been perennial issues for sales managers. Net Results Here’s the big picture view. 1 in 4 companies […]

Posted in Business, Featured Posts | Tagged Adobe Echosign, Apttus, CRM, echosign, Survey

If You Sell Your Company — Prioritize Dollars Over Prestige

If You Sell Your Company — Prioritize Dollars Over Prestige

By Jason M. Lemkin on June 18, 2014

Recently I did a founders-only event sponsored by ExitRound.  It was off the record, so I won’t go into anything we spoke about. But there was one theme the audience told me from all 4 speakers.  They didn’t know selling was so emotional. If you haven’t sold a start-up before, you think it’s a combination of […]

Posted in Business | Tagged echosign, Entrepreneurship, SaaS, SaaStr, startups, TechCrunch, WhatsApp

SaaStr on RedditAMA (“Ask Me Anything”) Tomorrow, Th 3/27, at 2pm PST

SaaStr on RedditAMA (“Ask Me Anything”) Tomorrow, Th 3/27, at 2pm PST

By Jason M. Lemkin on March 26, 2014

If you have time, tomorrow at 2pm PST I’ll be online at Reddit answering your questions on SaaS, or I guess, about just about anything. Since it’s called Ask Me Anything. I’ve set aside at least 2 hours so if you want to ask anything you haven’t gotten an answer to, please come by and […]

Posted in Business | Tagged echosign, Entrepreneurship, Reddit, SaaS, SaaStr, startups, Uncategorized

An Initial Sales Rep Comp Plan to Lower Your Stress Level, Increase Cash, and Make Everyone a Lot of Money

An Initial Sales Rep Comp Plan to Lower Your Stress Level, Increase Cash, and Make Everyone a Lot of Money

By Jason M. Lemkin on June 24, 2013

I’m not ashamed to admit that when I set up our first SaaS comp plan, I had no idea what I was doing.  In my first start-up, yes I sold to the enterprise.  I sold $6m our first year (man, that sounds good looking back on it).  But I did all the sales myself, and […]

Posted in Business | Tagged echosign, Entrepreneurship, Marketing plan, OTE, SaaS, SaaStr, sales, sales compensation, salesforce.com, startups | 2 Responses

Can We Ignore Churn Early On at a SaaS Company?

Can We Ignore Churn Early On at a SaaS Company?

By Bob Warfield on January 10, 2013

Jason Lemkin has my juices flowing again.  He’s published a blog post with the suggestion that you should ignore churn and length of sales cycle as key management metrics when a SaaS company is young.  I’m with him on the Sales Cycle–it’ll be all over the map in the early days.  But on churn?  Nope, […]

Posted in Business, Featured Posts | Tagged Churn rate, echosign, freemium, Jason Lemkin, SaaS, saas business venture, startups, strategy | 8 Responses

Adobe Inks EchoSign Acquisition and Also Acquires Patent Infringement Suit Courtesy of RPost

Adobe Inks EchoSign Acquisition and Also Acquires Patent Infringement Suit Courtesy of RPost

By Jason Busch on July 21, 2011

Earlier this week, the signature — digital signature, to be more specific — world saw the greatest excitement seen since John Hancock put his infamous pen and ink to the Declaration of Independence. In a matter of days, Adobe an…

Posted in Featured Posts, Technology / Software | Tagged adobe, Digital signature, echosign, Lawsuit, Patent infringement, Rpost

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