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Eloqua

All These Enterprise IPOs:  Why It’s Just Getting Good.  Why These are The Best of Times for SaaS.

All These Enterprise IPOs: Why It’s Just Getting Good. Why These are The Best of Times for SaaS.

By Jason M. Lemkin on January 16, 2015

Reading the tech press you might get the sense that The Enterprise is something they are sort of forced to write about because it’s having a good run.  We had a great Consumer run, a nice set of Multi-Billion Dollar deals around Social Networking, a WhatsApp/Snapchat fad around mobile messaging, an Alibaba, Instacart, Fab-ulous e-commerce […]

Posted in Business, Featured Posts | Tagged Box, Eloqua, Entrepreneurship, HubSpot, Influitive, IPO, SaaS, SaaStr, software as a service, startups

2013 Whew!

2013 Whew!

By Denis Pombriant on December 11, 2013

We are nearing year-end and that means it’s time for my annual year in review.  This is not an attempt at a quantitative inventory just my assessment of things that happened that will matter in the long run.  From my spot it looks like marketing took a big step towards greater relevance in 2013, the […]

Posted in Featured Posts, Trends & Concepts | Tagged CRM, Eloqua, erp, Marketo, salesforce.com

News Analysis: Sitecore Acquires Commerce Server In Quest Towards Customer Experience Management

News Analysis: Sitecore Acquires Commerce Server In Quest Towards Customer Experience Management

By R "Ray" Wang on November 25, 2013

Commerce Server Finds Its Logical Home On Wednesday November 20th, 2013, Copenhagen, Denmark based Sitecore acquired Ottawa, Canada based commerceserver.net for an undisclosed price.  Originally known as the Microsoft Siteserver and Commerce Server 2000, the product was orphaned by Microsoft,  then Ascentium, the key development partner were given the rights to further develop and market […]

Posted in Business | Tagged adobe, Apps Strategy, Ascentium, B2B, B2B E-commerce, B2C, B2C E-commerce, Big Data, BigData, CDO, CEO, Chief Customer Officer, Chief Marketing Officer, Chief Revenue Officer, Chief Sales Officer, CIO, Cloud, CMS, commerce, Constellation Research, content management system, CRM, Cross Channel Commerce, customer engagement, Customer Experience, customer relationship management, CXP, Data to Decisions, Digital Business, digital marketing, Digital Marketing Transformation, disruptive technologies, E-Commerce, ECommerce, Eloqua, enterprise applications, enterprise apps, Enterprise apps strategy, enterprise class, enterprise software, enterprise strategy, ibm, Matrix Commerce, mergers, Mergers And Acquisitions, microsoft, MIcrosoft Commerce Server, Microsoft SharePoint, Microsoft Siteserver, Multi Channel Commerce, News Analysis, NextGen, NextGenCXP, oracle, orchestration, order management, partner ecosystems, partners, R "Ray" Wang;, rwang0, Sitecore, SMITH, Software Insider, SoftwareInsider, vendor strategy, Web Content Management

Salesforce Fills Out the "Marketing Cloud"

Salesforce Fills Out the "Marketing Cloud"

By Michael Fauscette on June 6, 2013

Salesforce.com announced its intent to acquire email marketing and marketing automation vendor ExactTarget for ~$2,5B or $33.75/share, ending a few years worth of speculation as to which marketing automation vendor it would eventually acquire. The leading contender up to last December was marketing automation heavyweight Eloqua, but Oracle ended that line of thinking by acquiring […]

Posted in Business, Featured Posts | Tagged BuddyMedia, Cloud, CMO, CRM, CX, digital marketing, Eloqua, email, ExactTarget, ibm, marketing, marketing cloud, Marketo, oracle, salesforce, salesforce.com, sap, sfexact, strategy | 2 Responses

Marketing’s Renaissance

Marketing’s Renaissance

By Denis Pombriant on April 3, 2013

Marketing is taking CRM by storm; while we’ve all been fixated on social media, many companies — both vendors and end customers — have been acting more broadly by acquiring and extending marketing solutions. At the recent Microsoft Convergence 2013 held in New Orleans in March, the company put a lot of emphasis on marketing.  […]

Posted in Featured Posts, Technology / Software | Tagged CRM, Eloqua, HubSpot, Marketo, Paul Krugman, salesforce.com | 1 Response

Oracle to buy Eloqua – the Broader Implications

Oracle to buy Eloqua – the Broader Implications

By Brian Sommer on December 22, 2012

 Oracle announced its intention to purchase Eloqua for approximately $871 million (USD). Oracle, a purveyor of ERP application software, database software and computing hardware would acquire a firm that specializes in Marketing automation software. Eloqua traditionally competes with firms like Marketo, Pardot and others. From the experience of my firm’s clients, products in this space […]

Posted in Business, Featured Posts | Tagged Bluewolf, Eloqua, ibm, Marketo, oracle, salesforce.com

Oracle Expands Cloud Offering by Acquiring Eloqua

Oracle Expands Cloud Offering by Acquiring Eloqua

By Michael Fauscette on December 22, 2012

Oracle announced its intent to acquire marketing automation vendor Eloqua for $871M USD, which is about a 30% premium on Eloqua’s closing price Wednesday and quite the multiple on a revenue run rate of just under $100M. Oracle has been…

Posted in Business, Featured Posts | Tagged Cloud, CRM, CX, Eloqua, experience, ibm, marketing, Marketing Automation, Marketo, microsoft, oracle, salesforce, salesforce.com, sap

Oracle Buys Eloqua

Oracle Buys Eloqua

By Denis Pombriant on December 21, 2012

That’s it?  Only $810.8 million?  Not even a whole billion?  I would have thought Eloqua would command a higher price, especially with a market cap in the $4-500 million range.  Lots of people are saying nice things about the deal but I ain’t buying it just yet. They IPO’d in August at $11.50 per share […]

Posted in Business, Featured Posts | Tagged CRM, Eloqua, Marketo, oracle, salesforce

Cloudforce New York

Cloudforce New York

By Denis Pombriant on October 12, 2012

So, just about a month after Dreamforce, Salesforce.com is coming to New York for one of its regional Cloudforce conferences.  The event will be at the Javitz Center in Manhattan on October 19.  Salesforce is expecting six thousand attendees. The focus of the event is supposed to be on the newly re-announced Marketing Cloud — […]

Posted in Business | Tagged awareness marketing, Blue Ocean, cloudforce, CRM, CRM Idol, Eloqua, HubSpot, Marketing Automation, Marketo, social marketing, Social Media

WizKids Again

WizKids Again

By Denis Pombriant on September 12, 2012

I made a decision this week that pleased me and will drive some of my thinking about the CRM business well into next year.  I opened up a contest called the WizKids Award.  That might not seem like much and it might seem self-serving for me to write about it but maybe there’s more. WizKids […]

Posted in Business | Tagged cast iron systems, Eloqua, netsuite, Wizkid, Zuora

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