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Empolis GmbH

News Analysis: Biz360 Acquisition Signals Attensity Group’s Move Into Social CRM

News Analysis: Biz360 Acquisition Signals Attensity Group’s Move Into Social CRM

By R "Ray" Wang on May 4, 2010

eService Meets Social Media Monitoring, A Natural Evolution To SCRM

On April 28th, Attensity Group, an eService and semantic analytics provider announced its acquisition of Biz360, a social media monitoring (SMM) and community platform player.  Conversations with Attensity’s CMO, Michelle DeHaaf, highlight the importance of listening platforms in Attensity’s overall social CRM (customer relationship management) and […]

Posted in Business | Tagged 5M's, 5M’s, acquisitions, analytics, Attensity, Brad Brodigan, community platforms, CRM, Empolis GmbH, eService, Living-e AG, Management, mapping, master data management, mdm, measurement, mergers, Michelle DeHaaf, middleware, monitoring, SCRM, SCRM use cases, smm, Social CRM, social media monitoring, use cases

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