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Roundup of CRM Forecasts and Market Estimates, 2012

Roundup of CRM Forecasts and Market Estimates, 2012

By Louis Columbus on December 5, 2012

Showing signs of growth through 2013 and beyond, the latest round of CRM forecasts illustrate how quickly behavioral and predictive analytics, greater usability, integration with social media and mobility are transforming this market.  Even with the most usable, easily learned CRM systems, enterprises at times struggle with adoption rates however. That problem has venture capitalists […]

Posted in Business, Featured Posts, Technology / Software | Tagged analytics, byline=Louis Columbus, Cloud Computing, CRM, customer relationship management, enterprise software, Entrepreneurs, Facebook, gartner, Intelligent Tech, Leadership, Louis Columbus' blog, mobile, Public Cloud Computing, SaaS, Sales & Marketing, sales force automation, Sales Leadership, salesforce.com, sap, Social Media, Strategies & Solutions, Tech, ticker=NASDAQ:AAPL, ticker=NASDAQ:FB, ticker=NASDAQ:MSFT, ticker=NASDAQ:ORCL, ticker=NYSE:CRM

Gartner’s Magic Quadrant for Social CRM and the Social Enterprise

Gartner’s Magic Quadrant for Social CRM and the Social Enterprise

By Louis Columbus on October 9, 2012

The best CRM systems change a company and its relationships for the better.  Implemented well, CRM systems can take a business into entirely new markets while solidifying leadership in existing ones. Add in the easy-to-use nature of social networks, and the potential value of CRM accelerates even faster. The Social as defined by , heavily […]

Posted in Featured Posts, Trends & Concepts | Tagged analytics, Bazaarvoice, byline=Louis Columbus, Cloud Computing, Collective Intellect, CRM, customer relationship management, Dreamforce, Entrepreneurs, Magic Quadrant, Mitch Lieberman, Natural language processing, oracle, Sales & Marketing, salesforce.com, Social Enterprise, Social Media, Strategies & Solutions, Tech, ticker=NASDAQ:ORCL, ticker=NYSE:CRM, ticker=NYSE:IT | 1 Response

Lessons Learned at Stanford’s Digital Marketing Program

Lessons Learned at Stanford’s Digital Marketing Program

By Louis Columbus on September 6, 2012

Given how important digital marketing, social media and big data have emerged in defining and implementing customer-centered strategies, Stanford’s first-ever Digital Marketing Program looked worth attending.  I look at education like an accelerator; it can propel both individuals and entire organizations to their goals faster, with greater insight and clarity. Stanford’s Graduate School of Business […]

Posted in Business | Tagged analytics, Andreas Weigend, Big Data, byline=Louis Columbus, Cloud Computing, CRM, customer relationship management, digital marketing, Digital World, Entrepreneurs, Ian Sigalow, Louis Columbus' blog, mobile, Phil Knight, SaaS, Sales & Marketing, Social Media, software as a service, Stanford University, Tech, ticker=NASDAQ:AMZN, ticker=NASDAQ:CTCT, ticker=NASDAQ:ELOQ, ticker=NASDAQ:FB, ticker=NYSE:CRM

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