Experimentation

Best Practices: Applying Social Business Challenges To Social Business Maturity Models

By R "Ray" Wang on January 23, 2011

Early Adopters Cross Through Five Phases Of Social Business Maturity Interviews with over 100 early adopters of social business (i.e. social crm, E2.0, social media marketing, etc.) reveal 5 phases of social business maturity (see Figure 1): Discovery. A few individuals begin the process of discovering new tools. Individuals identify consumer tech innovations that impact […]

Posted in Featured Posts, Trends & Concepts | Tagged B2B, B2C, best practices, CIO, CMO, collaboration, CRM, customer experience management, discovery, disruptive technologies, Disruptive technology, early adopters, early adoptions, Emerging Technologies, Enterprise 2.0, enterprise applications, enterprise apps, Enterprise apps strategy, Enterprise Business Apps, enterprise collaboration, enterprise software, enterprise strategy, Evangelization, Experimentation, Formalization, future of business, Maturity Models, p2p, Peer to Peer, R “Ray” Wang;, R "Ray" Wang;, Realization, rwang0, SCRM, social business, Social Business Maturity, Social Business Maturity Models, Social Business Software, social business strategist, social commerce, Social CRM, Social Enterprise, social enterprise apps, social marketing insights, Social Media, social media monitoring, social technologies, State of Social Business | 2 Responses